Lifecycle Marketing Specialist

Thuma thuma.co Open · verified Sep 30, 2026

Hybrid San Francisco Full-time Mid-level Email Marketing

At a glance

Mid-level Email Marketing role at Thuma. San Francisco · full-time · $90,000–$100,000 base.

SalaryStated by Thuma

$90,000 – $100,000

Base salary for this role, in USD per year, as published in the posting.

This role, from ThumaOur estimate for the market: $113,750–$146,500Median $130,145

Below the market median of $130,145 for mid-level email marketing roles in San Francisco.

Worked out from 8 postings that stated pay, median $130,145. Last updated Sep 29, 2026.

RoleEmail Marketing

SeniorityMid-level

LocationSan Francisco

WorkplaceHybrid

EmploymentFull-time

Base pay$90,000–$100,000

PostedSep 28, 2026 · 3d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build and launch email and SMS sends, setting audiences, exclusions, personalization, links, and tracking tags
Check each campaign’s rendering and accuracy, then improve automated customer journeys
Run the lifecycle calendar and Asana workflow, collecting inputs and flagging schedule risks early
Coordinate briefs with creative, copy, merchandising, and brand strategy teams to keep work moving
Test message content, offers, audience choices, timing, and personalization; report findings as recommendations

What you bring

Two to four years working in lifecycle, email, CRM, or eCommerce marketing
Strong organization and precision, with a methodical approach to checking your work
Clear communication and the judgment to manage deadlines and raise risks early

Who this fits

This hands-on, mid-level role suits someone who enjoys both campaign execution and solving workflow or performance problems. You’ll report to the Lifecycle Marketing Manager and work in a hybrid setup in San Francisco.

From the employer

Thuma is seeking a Lifecycle Marketing Specialist to support our email and SMS programs. Reporting to the Manager of Lifecycle Marketing, you will bring campaigns and automated journeys to life, ensuring each one is accurate, on-brand, and delivered on time

This is a hands-on role for someone who pairs precision with sound marketing judgment. You will work closely with Creative, eCommerce, Digital Merchandising, and Analytics to build communications that deepen our relationship with the customer.

You Will

Build, schedule, and deploy email and SMS campaigns, including audiences, suppressions, personalization, links, and UTMs.
Own campaign QA, ensuring they render exactly as intended.
Support and optimize our automated lifecycle flows.
Manage the lifecycle calendar and the Asana workflow, securing inputs and surfacing risks early.
Partner with Creative, Copy, Digital Merchandising, and Brand Strategy to keep briefs on schedule.
Support testing across creative, copy, offers, audiences, cadence, and personalization.
Contribute to list growth through email and SMS capture strategy and testing.
Deliver recurring and ad hoc reporting, and translate the results into recommendations.
Maintain our standards for documentation, templates, linking practices, and QA.

This Might Describe You

2 to 4 years in lifecycle, email, CRM, or eCommerce marketing.
Exceptional attention to detail and organization. You manage deadlines and stakeholders without losing the thread.
An instinct for efficiency, including using AI to streamline your own workload.
A methodical approach to quality assurance and full ownership of the accuracy of your work.
Clear communication and the judgment to raise risks before they become problems.
Equal parts executor and problem solver. You find a path when one is not obvious.
Genuine curiosity about customer behavior and what motivates it.
Enthusiasm and an appetite to grow. We will teach the craft.

Nice to have

Hands-on campaign building in Klaviyo or a comparable platform.
A working understanding of segmentation, personalization, testing, deliverability, and lifecycle performance.
Fluency in tools such as Asana, Figma, Shopify, Attentive, or Tableau.
An analytical streak and the willingness to investigate a data or technical issue rather than pass it along.

Why Join Us

401(k): Participation in our 401(k) program with company matching up to 6% of your contributions.
Benefits*: Comprehensive medical, dental, and vision coverage with generous employer contributions, 100% paid parental leave, and company-sponsored One Medical and WellHub memberships.
Equity: Participation in employee stock option plan.
Flexible by Design: We operate with a high-performance mindset, paired with thoughtful flexibility—flexible hours, flexible PTO, and a hybrid approach that supports both focus and balance.
Time to Recharge: Enjoy 13 company holidays each year to rest, reset, and celebrate what matters most.
Employee Discount**: 40% off almost all Thuma products.
Cell Phone Stipend: $100 per month to support work-related phone use.
Commute Reimbursement: Up to $150 per month for commuting to our office.
Room Upgrade: A complimentary product credit upon joining, valued at up to $3,000.

Who We Are Thuma is a bedroom lifestyle brand, offering customers Bed Time essentials and amenities designed to celebrate life’s simple pleasures through thoughtful elevated design, quality craftsmanship, and modern convenience. We recognize that people come with a wealth of knowledge and are talented beyond the scope of a functional role. If this sounds like you, we encourage you to apply even if your experience doesn’t precisely match our job description. We hire for integrity, initiative, collaborative spirit, open mindedness, and willingness to learn. Thuma is dedicated to going above and beyond to bring people with diverse perspectives and unique experiences together to do great work. We strive to create a sense of belonging by creating an inclusive culture where everyone can be their authentic self and by treating each and every team member with kindness, equity, and respect, always.