Regional Marketing Specialist
At a glance
Mid-level General Marketing role at Think Academy US. Remote, United States · contract · $80,000–$100,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Research local schools, education resources, parent groups, and market changes to uncover user needs
- Run local WeChat parent groups, build relationships with families, and capture recurring user insights
- Plan and produce WeChat and Xiaohongshu content around parent needs, then refine its direction
- Organize parent events, community partnerships, and education projects in local markets
- Move marketing projects from planning through execution, coordinating resources and reviewing results
What you bring
- Experience in marketing, content, community, education, or social media work
- Strong Chinese and English communication skills for building natural relationships with parents
- Sharp awareness of user needs, plus strong research, learning, and problem-solving ability
- A proactive, careful working style with reliable follow-through and ownership
Who this fits
You’ll suit a hands-on regional marketing role centered on parent relationships, community activity, content, and local education resources. The work is remote in the United States, with regular trips to San Jose for training and team events. It begins part time for three to six months, with a possible transition to full time; eligible candidates may receive H-1B support.
From the employer
岗位名称：Marketing Regional Growth Specialist
工作地点：美国远程办公，定期前往 San Jose 参加培训及团队活动
工作性质：part-time，3-6个月后有转正机会
薪酬：$25-$35/hr, 转正后8-10w美金
岗位背景Think Academy US Online目前是全美最大的K12线上课程平台之一，隶属于好未来（TAL Education Group）。目前我们主要开设K-12全年级的数学课程、小学阶段的英文阅读写作（ELA）课程。
我们正在寻找一位 Marketing Specialist，深入美国本地市场，连接家长、社区与教育资源，发现真实的用户需求，并将这些需求转化为内容、活动、社区运营和市场增长机会。
随着对市场和业务的深入理解，你将逐步承担更大的区域业务范围，并有机会成长为 Regional Marketing Lead / Regional Market Owner。
工作职责- 市场研究与用户洞察： 深入了解当地学校、教育资源、家长社区及市场动态，持续发现用户需求和 Marketing 机会。
- 家长社群运营： 进入并运营当地家长微信群，与家长建立连接，参与讨论并沉淀用户洞察。
- 内容策划与创作： 根据家长需求策划和产出微信、小红书等渠道内容，持续优化内容方向。
- Local Marketing： 策划和执行当地家长活动、社区合作及教育相关项目，拓展本地资源。
- 项目推进： 独立推进 Marketing 项目，协调内外部资源，跟进执行细节并复盘项目结果。
- 具备 Marketing、Content、Community、Education、Social Media 等相关经验
- 对用户需求有敏锐的观察力，具备较强的 User Sense
- 中英文沟通能力均优秀，能够自然地与家长建立关系
- 具备较强的信息搜集、学习和问题解决能力
- 主动性强，执行力强，做事细致，有较强的责任心
- 有美国本地家长社群运营经验
- 熟悉微信群、小红书、Facebook 等社区及内容平台
- 有 K-12 教育、Local Marketing、线下活动或社区合作经验
薪酬与职业发展
- 薪资： 时薪 $25–$35；转为全职后，年薪为 $80,000–$100,000
- 对于持续展现出较强的主人翁意识、工作表现优秀并能取得良好成果的候选人，将有机会转为全职岗位。
- 提供 401(k) 退休储蓄计划以及医疗、视力和牙科保险
- 符合条件的候选人可获得 H-1B 工作签证支持
Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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