Marketing Specialist (Google & Meta Ads)
Mid-level Marketing (General) role at Think Academy US. San Jose · $75,000–$100,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and scale Google Ads and Meta Ads campaigns for qualified leads to math program trials
- Use landing page and creative tests to raise conversion rates across audiences and platforms
- Track CPC, CPA, CTR, and ROAS, then shift bids and budgets toward efficient results
- Spot seasonal demand and parent interests for timely Meta ads in video, carousel, and static formats
What you bring
- At least three years managing Google Ads and Meta Ads hands-on
- Results showing that structured testing improved conversions and reduced acquisition costs
- Working knowledge of landing pages, conversion tracking, and audience segmentation
- Proficiency with GA4, Google Tag Manager, and Meta Business Suite
- Clear written and verbal communication in English
Who this fits
You'll suit a hands-on digital advertising role centered on testing, measurement, and user acquisition for K through 12 education programs. The job is onsite in San Jose, California, and the listing describes it as full-time or contract. You'll collaborate with content, SEO, and design teams and communicate in English.
From the employer
Location: Onsite - San Jose, CA
Type: Full-time/Contract
Compensation Range: $75,000 - $100,000 per year, depending on experience and qualifications
About the RoleWe are seeking an experienced Google and Meta Ads Specialist to lead and optimize Think Academy’s digital advertising strategy across search and social platforms. The ideal candidate will combine analytical precision with creative testing to drive user acquisition, conversions, and brand awareness in the K–12 education sector.
Key Responsibilities1. Campaign Strategy & Structure
- Design, launch, and scale paid campaigns on Google Ads and Meta Ads to drive qualified leads for Think Academy’s trial and long-term math programs.
- Build a performance framework focused on measurable outcomes — weekly lead volume, lead quality (trial conversion rate), and cost per qualified lead (CPQL).
2. Landing Page & Creative Optimization
- Collaborate with the content, SEO, and design teams to improve landing page conversion rates (CVR).
- Conduct A/B testing on ad creatives, headlines, and formats to identify high-performing assets.
- Analyze performance across audiences and platforms to continuously improve engagement and ROI.
3. Performance Monitoring & Cost Adjustment
- Evaluate which ad types and objectives (e.g., Search, Performance Max, Lead, Traffic, Engagement) best serve Think Academy’s business goals.
- Continuously monitor CPC, CPA, CTR, and ROAS, dynamically adjusting bids and budgets to maximize efficiency.
- Generate performance reports with actionable insights and data-driven recommendations.
- Meta Ads Execution & Trend Integration
- Identify trending topics, seasonal demand, and parent-driven interests to produce high-impact Meta campaigns.
- Work with the creative team to deliver timely, trend-aligned ad content (video, carousel, static).
- 3+ years of hands-on experience managing Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook/Instagram).
- Proven track record of improving conversion rates and lowering acquisition costs through structured testing and optimization.
- Deep understanding of landing page dynamics, conversion tracking, and audience segmentation.
- Experience in education, e-learning, or family-oriented industries preferred.
- Strong analytical skills and proficiency with GA4, Google Tag Manager, and Meta Business Suite.
- Excellent written and verbal communication skills in English.
- Competitive compensation based on experience.
- Opportunity to shape advertising strategy for a fast-growing international EdTech brand.
- Collaborative team with a focus on creativity, experimentation, and measurable growth.
- Health, Vision, Dental Insurance + 401(k)