Marketing Management Trainee (Content Growth & User Acquisition)
At a glance
Junior Growth Marketing role at Think Academy US. San Jose · full-time · $80,000–$100,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Create Xiaohongshu posts end to end, choosing topics, writing copy, producing visuals and publishing
- Study the needs of Chinese-speaking parents in the U.S. and test ideas to improve content engagement
- Build content-led acquisition across Xiaohongshu and other digital channels, including paid ads and lead generation
- Review the path from content to inquiry, lead and enrollment, then improve conversion efficiency
- Take ownership of marketing channels and growth plans, with chances to lead projects or teams as you develop
What you bring
- You hold at least a bachelor's degree, and recent graduates can apply
- You communicate strongly in Mandarin, write content well and can also communicate in English
- You understand Xiaohongshu's culture and content trends
- You are proactive and detail-oriented, take responsibility for outcomes, and use performance data to test and refine work
Who this fits
This role suits a recent graduate or early-career professional who wants to grow from content creation into user acquisition and broader marketing ownership. You'll work on-site in San Jose. Visa sponsorship is available for eligible candidates, and relocation support is offered.
From the employer
Location: San Jose, CA (On-site)
Job Type: Full-Time
Target Candiddate: Recent Graduates & Early-Career Professionals
Location: 1245 S Winchester Blvd, San Jose
Intended Start Date: Early Jan 2027
About the Opportunity:
Start with content. Drive user growth. Become a future marketing leader.
At Think Academy, we're looking for creative, ambitious, and entrepreneurial early-career talent to help build a 0-to-1 Xiaohongshu user acquisition model in the U.S. market.
You'll start by creating engaging content and understanding Chinese-speaking families in the U.S. As you grow, you'll take on broader responsibilities in paid marketing, user acquisition, and growth strategy, with opportunities to eventually lead marketing projects or teams.
This isn't just about creating content. It's about turning content into real business growth.
What You’ll DoStage 1 — Master Content Marketing
- Create engaging Xiaohongshu content, from topic selection and copywriting to visual production and publishing.
- Understand U.S. Chinese-speaking parents, identify their needs, and explore what drives content engagement.
- Track content performance and continuously test new creative ideas.
- Develop content-driven acquisition strategies across Xiaohongshu and other digital channels.
- Gain hands-on experience in paid advertising, lead generation, and conversion optimization.
- Analyze the content → inquiry → lead → enrollment funnel to improve acquisition efficiency.
- Own marketing channels and growth initiatives, from strategy to execution.
- Build scalable user acquisition strategies for the U.S. market.
- Earn opportunities to lead marketing projects or teams based on performance.
What We Are Looking For
- Bachelor's degree or above; recent graduates are welcome.
- Strong Mandarin communication and content writing skills; able to communicate in English.
- Familiarity with Xiaohongshu, its content trends, and platform culture.
- Creative, user-oriented, and interested in social media and digital marketing.
- Strong ownership: Proactive, detail-oriented, and accountable for results.
- Data-driven mindset: Willing to experiment, analyze performance, and iterate quickly.
- Passion for education, technology, and international business growth.
Nice to Have
- Experience in Xiaohongshu operations, content creation, or paid advertising.
- Experience in education, EdTech, or user acquisition.
- Familiarity with AI tools for content creation and marketing.
Compensation & Benefits Structure:
- Competitive Package: $80,000–$100,000 in Year 1.
- Accelerated Growth: 20%+ annual compensation growth opportunities in Years 2–3, based on performance.
- Visa Sponsorship: Available for eligible candidates.
- Relocation Support: Relocation allowance available.
- Clear Career Path: From content marketing to user acquisition and future marketing leadership.
- Real Ownership & Mentorship: Work on a 0-to-1 U.S. growth initiative, with hands-on mentorship and opportunities to lead meaningful projects.
We don't expect you to be a marketing expert on day one. We want someone who's curious about users, creative with content, and driven to turn ideas into results.
Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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