Marcom Specialist III
At a glance
Mid-level Marketing Communications role at Thermofisher. Shanghai · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Plan marketing programs around business priorities, working with BU and vertical teams to set initiatives and pipeline goals
- Coordinate internal teams and vendors so marketing programs are delivered well and on schedule
- Run digital and data-led campaigns using SEO, SEM, GEO, customer data and trade media
- Manage social channels, SCRM, campaign content and audience interaction across platforms
- Develop and nurture leads, assess campaign data, improve performance, and track budgets against ROI
What you bring
- A bachelor’s degree or higher in digital, marketing, life sciences, biopharma or a related area
- Five to eight or more years in data-driven communications, integrated marketing or digital marketing
- Strong hands-on experience delivering integrated campaigns and digital, data-based marketing
- Working familiarity with CRM or CDP systems, marketing automation and social media platforms
- Fluency in spoken and written English and Mandarin
Who this fits
This mid-level individual-contributor role suits someone who can manage several marketing projects, use data to guide execution and work across a matrix of stakeholders. The schedule is Monday through Friday in an office setting in Shanghai, and some travel may be required. The role has no supervisory responsibilities.
From the employer
Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
Job Summary:
This role serves as a key member of the Corporate MarCom team, supporting BPS C2G business growth as well as pharma and biotech market penetration through integrated marketing communications execution.
The position focuses on fit-for-purpose customer solution delivery, end to end marketing journey and customer experience enhancement through digital and data-driven marketing, including online/offline campaign, social media and trade media management, customer database and leads management, and marketing tools development, to enhance customer engagement and pipeline generation.
Essential Job Functions and Accountabilities:
- Develop marketing programs aligned with business strategic initiatives and industry trend - Collaborate with BU marketing and strategic vertical marketing teams to prioritize marketing initiatives and build market insights with pipeline targets
- Coordinate with enable functions, internal stakeholders and external vendors to ensure high-quality and timely delivery of marketing programs
- Lead marketing programs execution with digital and data driven tactics, including SEO/SEM/GEO, customer database (CDP), data intelligence, trade media, etc.
- Own social media and SCRM operation and relevant content management, including campaign social content planning, creation and adaptation, platform management, and audience interaction
- Manage the leads generation and nurturing, as well as business opportunity development, continuously optimizing marketing effectiveness with program execution data analysis and insights.
- Support development and deployment of marketing tools and platforms, enabling scalable and standardized MarCom execution
- Manage and track marketing budgets and ensure performance ROI
Other Job Requirement
- Some travel may be required
- Demonstrated ability to communicate verbally and in writing in English and Mandarin
Supervisory Responsibilities:
- None at this time
Experience Qualifications:
- Bachelor’s degree or above in digital, marketing, Life Sciences, Biopharma or related field
- 5–8+ years of experience in data-driven MarCom, integrated marketing, or digital marketing, preferably in MNC marketing focus on life science and biopharma industry
- Strong experience in integrated marketing execution and digital/data-driven marketing
- Familiar with CRM/CDP systems, marketing automation, and social media platforms
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Excellent communication and stakeholder management skills in a matrix organization
- Fluent in both English and Mandarin
Core Competencies
- Business and result-oriented mindset (focus on impact and pipeline contribution)
- Strong ownership and execution capability
- Analytical thinking with data-driven decision-making ability
- Collaborative, proactive, and adaptable in a dynamic environment
Key Differentiation
- Experience in life science or scientific marketing is a plus
- Experience in marketing tools/platform development and data marketing is highly preferred
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