Manager, Paid Media & Growth Strategy, LATAM - The Orchard

theorchard Open · verified Aug 23, 2026

Latin America Manager Growth Marketing

Mid-level Growth Marketing role at theorchard. Latin America.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape and improve paid media plans that help Latin artists release music, reach fans, and meet business goals
You'll build strong working relationships with label teams, vendors, platform contacts, and regional stakeholders
You'll investigate campaign issues, spot opportunities, and work with media buyers to improve results
You'll turn campaign and audience data into reports, findings, and practical recommendations for future activity
You'll test advertising platforms, support new service ideas, and help refine global processes and best practices

What you bring

At least three years in paid media, digital advertising, music marketing, audience development, ad operations, or a related area
You communicate fluently in Spanish and English, in both writing and conversation
You understand Latin music, current industry movements, paid media principles, targeting, measurement, and optimization
You can run campaigns across Meta, TikTok, Google, YouTube, Spotify, and comparable channels, then interpret their performance data
You manage competing priorities carefully and can work with media partners, agencies, vendors, and platform representatives

Who this fits

You'll suit a music-focused marketer who enjoys turning data into audience growth plans for Latin labels and artists. The role is based in the Chile office and concentrates on campaigns across LATAM. You should be comfortable balancing regional stakeholder work with collaboration from the global Paid Media team, and the listing calls for strong organization, presentation, and relationship management.

From the employer

The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

The Orchard has an immediate opening for a Manager, Paid Media & Growth Strategy in our Chile office. We are looking for a motivated individual with a passion for music and relevant experience in paid media, growth marketing, digital advertising, media buying, or related fields. This role plays an integral part in the Paid Media & Growth Strategy team, helping to advance our industry-leading services for distributed artists, labels, and owned-and-operated properties. You'll work alongside label and artist teams, Relationship Managers, Marketing teams, and the Global Paid Media team to create bespoke paid media strategies that amplify releases, grow fanbases, and help achieve artist and label objectives.

Located in our Chile office, this position will be hyper-focused on supporting our Latin labels and artists and will be responsible for developing and executing paid media campaigns across LATAM. This position reports directly to The Orchard Chile’s Country Manager, and receives functional guidance from the Senior Director of Global Paid Media & Growth Strategy in the NYC office.

What You'll Do:

Develop and optimize bespoke paid media and audience growth strategies for The Orchard's Latin labels and artists, partnering closely with Relationship Managers, Marketing teams, and label stakeholders to align campaign plans with artist, audience, and business objectives.
Serve as a strategic partner to Relationship Managers, Marketing teams, and labels across our extensive LATAM roster, building trusted relationships with internal stakeholders, vendors, and platform partners.
Collaborate with media buyers and cross-functional teams to troubleshoot challenges, identify opportunities, and drive campaign performance with strong attention to detail.
Build thorough analyses, client-facing reports, and actionable insights using advertising, marketing, and The Orchard’s proprietary metrics, while partnering with global team members to share learnings and best practices.
Analyze campaign performance data to identify trends, benchmarks, opportunities, and recommendations that inform future strategy and ongoing optimization.
Participate in internal brainstorms, strategy sessions, and client-facing meetings to develop innovative approaches that drive meaningful audience growth and elevate artist campaigns, while collaborating closely with global Paid Media & Growth Strategy team members to share learnings, align on best practices, and contribute to the evolution of our services.
Identify opportunities to test and innovate across advertising platforms, evaluate emerging media channels, leverage new products and beta opportunities, and partner with regional and global leadership to identify opportunities to grow and evolve Paid Media & Growth Strategy services across LATAM.
Contribute to the development of best practices, strategic frameworks, and process improvements across the global Paid Media & Growth Strategy organization.
Assist with the monthly accounting and campaign reconciliation process.

Who You Are:

3-5+ years of experience in paid media, digital advertising, music marketing, audience development, ad operations, or related fields.
Fluent in Spanish and English, with strong written and verbal communication skills. Deep understanding of Latin music, current music industry trends, and today’s digital marketing landscape.
Experience developing paid media strategies and managing campaigns across platforms such as Meta, TikTok, Google, YouTube, Spotify, and other relevant advertising channels.
Strong understanding of paid media fundamentals, platform best practices, audience targeting, measurement, optimization, and content-driven marketing strategies.
Ability to leverage internal and publicly available data sources (e.g., Chartmetric, Spotify for Artists, social platform insights, etc.) to identify audience opportunities, behaviors, and growth strategies.
Experience analyzing campaign performance data and translating insights into actionable recommendations using reporting and analytics tools (e.g., Datorama or similar platforms).
Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously while maintaining exceptional attention to detail.
Experience working with media partners, platform representatives, agencies, and external vendors; experience with OOH campaigns is a plus.
Strong communication, presentation, and stakeholder management skills, with the ability to navigate fast-paced environments and support high-priority projects.
Passion for music, artist development, and audience growth.

What We Give You:

You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
Investment in your professional growth and development enabling you to thrive in our vibrant community.
The space to accelerate progress, positively disrupt, and create what happens next
A competitive benefits package

The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.