Manager, Growth Marketing Platforms - Audience

Disney (Disneycareerdc) Open · verified Aug 22, 2026

New York Full-time Manager Growth Marketing

Mid-level Growth Marketing role at Disney (Disneycareerdc). New York · full-time · $132,800–$178,000 base.

SalaryStated by Disney (Disneycareerdc)

$132,800 – $178,000

Base salary for this role, in USD per year, as published in the posting.

This role, from Disney (Disneycareerdc)Our estimate for the market: $107,813–$161,250

Above the market median of $140,000 for mid-level growth marketing roles in New York.

Worked out from 59 postings that stated pay, median $140,000. Last updated Aug 22, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run and improve the processes that send first-party audiences into global marketing platforms at scale
Advise growth marketing on identity matching and improving match rates across CTV, social, display, and affiliate media
Coordinate audience projects, audits, and governance updates with data, product, media, regional, and privacy partners
Use audience and campaign results to sharpen segmentation, reach, activation, testing, and measurement
Lead the team handling audience requests, prioritization, builds, launches, and paid-media troubleshooting

What you bring

At least five years building, launching, planning, and improving audience data sets and related identity signals
A bachelor’s degree or comparable professional experience
Hands-on knowledge of tag managers, DMPs, CDPs, and marketing technology such as LiveRamp, Hightouch, mParticle, or Adobe
Strong command of identity resolution, privacy compliance, and consent management across global paid-media programs
Experience leading a team plus knowledge of subscription lifecycle and paid-media use cases

Who this fits

You’ll suit a manager who can translate technical audience and identity work for marketing partners while leading a team. The role is based in New York and works across global, cross-functional stakeholders. You’ll need to attend meetings outside standard hours, from five to ten PM EST, at least once each week.

From the employer

Job Posting Title:

Manager, Growth Marketing Platforms - Audience

Req ID:

10154636

Job Description:

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service and as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

What You Will Do

This role will support how our global growth marketing team maximizes first-party data and audience strategies to drive subscriber growth and retention for our streaming business. In coordination with the Snr. Manager GMP, this person will collaborate cross-functionally with global data, product, paid media, regional, and privacy/legal teams to help enable audience activation, targeting, and measurement initiatives across markets.

Responsibilities:

Oversee and optimize the workflows that distribute first party audiences to our global marketing platforms utilizing our data management tools at scale

Serve as subject matter expert for the Growth Marketing team on identity resolution frameworks and match rate optimization across paid media channels (CTV, Social, Display, Affiliate)

Project manage and provide updates on critical audience initiatives spanning TWDC programs

Regularly audit and update our audience setup at the global and regional levels to adhere to legal and data governance requirements

Work closely with Growth Marketing & xLOB stakeholders to identify new audience segmentation use cases and coordinate with Data Product on requirements for paid media enablement and activation

Analyze audience and campaign performance data to identify opportunities for improved segmentation, reach, and activation efficiency

Support the Senior Manager on projects related to future-proofing the Disney+ paid media martech stack

Support A/B testing, incrementality studies, and other performance measurement techniques to validate and evolve targeting tactics against 1P audiences

Support the rollout of large scale audience initiatives that can be leveraged to improve audience targeting, frequency management, attribution, and media efficiency across subscriber households

Collaborate with Ad Sales and Partnership teams on audience overlap analyses and opportunities

Manage a team responsible for supporting the audience request queue, overseeing workload prioritization, resource allocation, and execution of audience builds, activations, and troubleshooting across paid media channels

Basic Qualifications:

5+ years experience at a brand or agency developing, deploying, strategizing on and enhancing audience data sets & associated identity signals
Bachelor’s Degree, or equivalent experience

Strong background in Marketing and Advertising Technologies including experience working with tag managers, DMPs, and CDPs (Liveramp, Hightouch, mParticle, Adobe, etc.)

Strong understanding of identity resolution strategies and frameworks, including the use of first-party identifiers (email, phone number, device IDs, ad ids) and third-party identifiers (RampIDs, ConnectedIDs, UUIDs) to improve cross-device/environment audience recognition, targeting, and measurement across paid media platforms

Substantial knowledge of the data privacy, legal, and compliance landscape globally – familiarity with Consent Management Platforms and how they plug into martech stacks

Familiarity in managing a team or direct reports within their job function

Familiarity with paid media use cases for a subscription business such as subscriber suppression, shared account engagement strategies, upsell opportunities, and reducing wasted media spend across multiple users within the same household

Familiarity with lifecycle marketing including engagement, retention, churn reduction, and winback strategies

Strong communication and cross-functional collaboration skills, with the ability to translate technical identity and audience concepts into actionable marketing strategies for non-technical stakeholders

Availability to work and attend meetings outside of normal business hours (5-10PM EST) at least once per week

Detailed oriented with proven success in process development and execution

Preferred Qualifications:

Master of Business Administration (MBA) preferred
Experience working within an enterprise setting or large, matrixed organization preferred

The hiring range for this position in New York, NY is $132,800 to $178,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

DEMRKTG

Job Posting Primary Business:

Disney+ - Media

Primary Job Posting Category:

Marketing Technology - Studios

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-07-01