Senior Manager, Paid Social | Dermstore
Senior Paid Social role at thehutgroup. US, New York City · full-time · $110,000–$120,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape annual paid social direction, then guide briefs, launches, and optimization across campaigns
- Run daily activity across Meta, TikTok, Pinterest, and Snapchat to improve channel results
- Set measurement plans, review performance data, and oversee reporting and ongoing learning
- Find growth opportunities tied to customer behavior, cultural shifts, and younger or diverse audiences
- Work with creative, influencer, and cross-functional teams to improve campaigns and team processes
What you bring
- Bring five to seven years of paid social experience from an agency or brand environment, including at least two years leading a team
- Demonstrate advanced knowledge of Meta, TikTok, Snapchat, and Pinterest, with Reddit experience as an advantage
- Use data analysis and clear communication to turn campaign results into practical recommendations
- Work independently, stay detail-focused, and organize shifting demands with a proactive approach
Who this fits
You'll suit this role if you can lead paid social strategy, manage a team, and make independent decisions across competing priorities. The position is based in New York with a hybrid schedule requiring three office days and two work-from-home days. You'll work with creative, influencer, internal, and external partners while mentoring junior paid social staff.
From the employer
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Why be a Paid Social Manager at THG - Dermstore?
The Paid Social Manager is responsible for driving forward the strategy, framework and performance within the Paid Social platforms while also acting as the key business stakeholder for the area. This role sits within the Performance Marketing team and reports into the Director, Paid Media.
Dermstore is seeking an experienced Paid Social Manager to lead the function, setting the strategy for how Dermstore leverages paid social channels to deepen brand awareness and consideration, prioritizing new customer acquisition.
The Paid Social Manager is responsible for planning, developing, executing and optimizing social media campaigns balancing revenue and growth KPIs to drive channel performance. They will work across various social media platforms such as Meta, TikTok, Pinterest and Snapchat to ensure we continuously optimize our go-to-market approach aligned to customer behavior and market trends, to drive both long short- and long-term brand and business results. To accomplish this, they will bring strong social knowledge, media partner relationships and cross-functional strategic influence to the role to help roadmap and identify future opportunities for growth. Collaboration with internal teams, external stakeholders, and creative partners will be crucial to driving innovative and impactful campaigns.
As a Paid Social Manager, you'll:
- Set vision and annual social media strategies, including campaign level social briefs through to execution and optimization oversight
- Day to day management of Paid Social campaigns. Establish short- and long-term learning agendas and oversee social measurement capabilities, analysis and reporting of campaigns. Analyze social media metrics to evaluate campaign performance, optimize strategies, and maximize audience engagement
- Execution of full funnel Paid Social plans that juggling multiple competing priorities
- Adopt established account management standards and enhance campaign best practices
- Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance
- Identify new opportunities to drive commerce and brand engagement, based on evolving customer and cultural trends, including a focus on reaching younger and diverse audiences
- Collaborate with Creative and Influencer teams to deliver best-in-class campaigns and content to our customers
- Partner with cross functional teams to drive process improvement and efficiency and provide mentorship for junior paid social team members
- Serve as subject matter expert on paid social media best practices and emerging trends
What skills & experience do I need for this role?
- 5-7 years Paid Social experience agency or brand side, with at least 2 years managing a team
- Ability to work autonomously, make smart decisions and be seen as an expert in their field
- High expertise level of Paid Social platforms and tools (Meta, TikTok, Snapchat, Pinterest), Reddit a plus
- Excellent communication skills with the ability to explain and deliver insights and recommendations
- High attention to detail
- Proficient data analysis and interpretation skills
- Confident with a positive, proactive can-do attitude
- Initiative way of working and ability to cope with competing demands and prioritize tasks accordingly
What's in it for me?
- Salary: $110,000-$120,000
- Hybrid Work Model (3 Days in Office, 2 days WFH), Office Location: 115 Broadway, New York, NY
- Medical, Dental, Vision plans
- 401K matched up to 5%
- Generous PTO (Paid Time Off)
- Short and long-term disability
- Summer Fridays
- Exclusive employee discounts off THG Brands
- Many more...
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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