Senior Performance Optimization Manager (Paid Social) / BrandWorks
At a glance
Senior Paid Social role at AI Digital. Remote, Serbia · full-time.
Pay not stated Paid Social salary
growthroles summary, based on the employer's posting.
What you'll do
- Run paid social campaigns across platforms such as Meta, LinkedIn and TikTok, working toward media or performance KPIs
- Review campaign results and data, then adjust targeting and creative to improve performance
- Prepare campaign reports with key findings and recommendations, and maintain dashboards for live performance tracking
- Test different ads to learn what works and refine campaign targeting and creative choices
- Coach junior and mid-level specialists, and coordinate with the English-speaking Client Service team on client needs
What you bring
- At least four years running and improving social campaigns against media or performance KPIs
- Hands-on ability with social ad platforms, including Facebook Ads Manager, TikTok or LinkedIn Campaign Manager
- Fluent English at B2 level or higher
- Leadership experience
Who this fits
This senior role suits someone who can both optimize paid social campaigns and guide less experienced specialists. The position is remote and based in Belgrade, Serbia.
From the employer
Execute and optimize social campaigns across various platforms, such as Meta,LinkedIn, Tik Tok, and more with a focus on achieving media or performance KPIs.
Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives.
Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
Conduct A/B tests to improve ad performance, generate insights, and refine targeting and creative strategies.
Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising.
Collaborate closely with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.
Minimum of 4 years of experience in executing and optimizing social campaigns toward media or performance KPIs.
Proficiency in managing social media advertising platforms, such as Facebook Ads Manager, Tik Tok, LinkedIn Campaign Manager, etc.
Fluent English B2+
Experience in working with Google ads / TikTok / Linkedin or any other DSP or advertising tools
Leadership Experience
Paid Social work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Paid SocialRemote
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