Senior Performance Optimization Manager (Paid Social) / BrandWorks

AI Digital aidigital.com Open · verified Sep 19, 2026

Remote Belgrade Tbilisi Full-time Senior Paid Social

Senior Paid Social role at AI Digital. Remote, Serbia · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run paid campaigns on Meta, LinkedIn, TikTok, and other social platforms against media and performance goals
Shape audience targeting, ad creative, and campaign plans using your paid social expertise
Review results, find improvement opportunities, and test changes to targeting and creative through A/B experiments
Create reports and live dashboards that explain results, insights, metrics, and next steps
Guide junior and mid-level specialists while partnering with the English-speaking Client Service team

What you bring

Bring at least four years running and improving social campaigns against media or performance goals
Know Facebook Ads Manager, TikTok, LinkedIn Campaign Manager, and comparable advertising tools
Communicate fluently in English at B2+ level
Show leadership experience

Who this fits

You'll work remotely from Belgrade and collaborate with an English-speaking Client Service team. This role suits a senior paid social practitioner who can mentor junior and mid-level specialists while owning campaign performance.

From the employer

Execute and optimize social campaigns across various platforms, such as Meta,LinkedIn, Tik Tok, and more with a focus on achieving media or performance KPIs.
Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives.
Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
Conduct A/B tests to improve ad performance, generate insights, and refine targeting and creative strategies.
Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising.
Collaborate closely with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

Minimum of 4 years of experience in executing and optimizing social campaigns toward media or performance KPIs.
Proficiency in managing social media advertising platforms, such as Facebook Ads Manager, Tik Tok, LinkedIn Campaign Manager, etc.
Fluent English B2+
Experience in working with Google ads / TikTok / Linkedin or any other DSP or advertising tools
Leadership Experience