Editorial Content Producer | Lookfantastic

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

The Opportunity

We’re looking for a high-performing Editorial Content Creator / Producer to lead the creation of engaging, authoritative and genuinely useful long-form editorial content for Lookfantastic’s Content Hub.

This is a hands-on editorial role for someone who knows how to turn insight, research and expertise into compelling, well-written content that audiences want to read and search engines want to surface.

You’ll create a range of longer-form editorial content — from expert-led features and in-depth guides to educational articles, trend pieces and buying content — taking ownership from initial idea and research through to writing, editing, optimisation and publication.

Alongside your core editorial remit, you’ll help bring these stories to life across YouTube, video and social, working closely with the Social Producer to translate strong editorial ideas into platform-first content.

The role combines editorial judgement, excellent writing and storytelling, content strategy and production, with a strong understanding of SEO, GEO and AI-powered discoverability.

You’ll also manage and develop the Social Producer, ensuring editorial campaigns are effectively amplified beyond the Content Hub.

What you’ll be doing

Own long-form editorial content

• Develop and produce high-quality long-form editorial content, including expert features, in-depth articles, educational content, buying guides, trend pieces and evergreen editorial.

• Take ownership of content from idea generation, research and interviews through to writing, editing, optimisation and publication.

• Develop strong editorial angles and narratives that make complex or technical beauty topics engaging, accessible and useful.

• Interview experts, brands and relevant contributors to bring authority, expertise and original insight to our content.

• Maintain a consistently high editorial standard across tone, accuracy, structure, storytelling and presentation.

• Identify opportunities to build out evergreen content, topical authority and editorial franchises across the Content Hub.

Develop editorial video and storytelling

• Identify long-form editorial stories with potential to become YouTube and video-first content.

• Develop video concepts, scripts, storyboards and production briefs, coordinating filming and production where required.

• Work with the Social Producer to turn editorial stories into engaging, platform-specific social and video formats.

• Ensure the original editorial idea remains strong and coherent as it moves across different formats and channels.

Optimise for discovery

• Apply SEO, GEO and AI discoverability best practice throughout the editorial process.

• Work with SEO specialists to identify opportunities around search intent, topical authority, internal linking and content optimisation.

• Understand how audiences discover and consume content through traditional search, social platforms, YouTube and AI-powered search experiences.

• Use performance data to continuously improve existing content and inform future editorial opportunities.

Own and evolve the Content Hub

• Manage the editorial pipeline and day-to-day content production for the Content Hub.

• Maintain and refresh existing content, identifying opportunities to improve relevance, quality, engagement and organic performance.

• Develop new evergreen content opportunities based on audience needs, search behaviour, trends and wider beauty conversations.

• Help shape the ongoing editorial direction and voice of Lookfantastic’s Content Hub.

Lead and collaborate

• Manage and develop the Social Producer, providing clear direction, feedback and editorial input.

• Work closely with SEO, Social, PR, Creative, CRM, Copywriters and external experts to deliver integrated editorial campaigns and launches.

• Build strong relationships with internal stakeholders and external contributors, balancing editorial quality with commercial and campaign requirements.

• Manage multiple projects and deadlines while maintaining a high standard of editorial output.

What we’re looking for

Essential

• Proven experience in a high-performing digital editorial, publishing or content role, with a strong portfolio of longer-form content.

• Exceptional writing, editing and storytelling skills, with the ability to create authoritative content that is both engaging and useful.

• Experience developing content from initial editorial idea through research, interviews, writing, editing and publication.

• Strong editorial judgement and an understanding of what makes content credible, distinctive and genuinely valuable to an audience.

• Experience producing or contributing to YouTube, editorial video or video-first storytelling.

• Strong understanding of SEO and content optimisation, with working knowledge of GEO and AI-powered discoverability.

• Excellent organisation and project management skills, with the ability to manage multiple editorial projects and stakeholders simultaneously.

• A proactive, curious approach to finding new stories, formats and opportunities to grow an audience.

Desirable

• Experience managing, mentoring or developing junior creative, editorial or production talent.

• Experience working within beauty, fashion, lifestyle, retail or another consumer-focused editorial environment.

• CMS experience and basic video editing or production skills.

• Experience using GA4, Google Search Console and SEO/content platforms.

• Familiarity with AI tools for research, ideation, content development and optimisation.

• Experience working with subject matter experts and conducting editorial interviews.

What success looks like

Success in this role means building a high-quality, high-performing editorial operation that consistently delivers content audiences value and actively seek out.

You’ll be successful when:

• Lookfantastic has a strong pipeline of authoritative, engaging long-form editorial content.

• The Content Hub is recognised for the quality, usefulness and credibility of its editorial output.

• Content drives sustained organic discovery across search and emerging AI-powered discovery platforms.

• Strong editorial stories are successfully extended into YouTube, social and other formats.

• Existing content is continually improved, refreshed and developed to maximise its long-term value.

• Editorial campaigns are delivered efficiently and collaboratively across teams.

• The Social Producer is well supported, challenged and developed, with editorial campaigns effectively amplified across social.

• Content performance and audience insight actively shape what we create next.

At its heart, this is an editorial role: we’re looking for someone who is passionate about great long-form content, excellent writing and storytelling, and who understands how to make that content discoverable, engaging and effective across modern digital platforms.

Why Lookfantastic?

This is an exciting opportunity to shape the editorial future of one of the world’s best-known online beauty destinations, with the scale, data, technology and commercial expertise of THG Beauty behind you.

If you’re passionate about beauty, digital storytelling, SEO and the future of search, we’d love to hear from you.

What’s in it for me?

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.

• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.

• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!

• Enhanced maternity and paternity pay, depending on length of service.

• Up to 10 days compassionate leave.

• Buy back up to 3 days each year.

• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
  
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

• State-of-the-art on-site gym.

• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.

• Subsidised bus pass from Manchester City Centre to our ICON office.

• Up to 50% staff discount on THG brands.
  
  
• On-site staff shop.
  
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.

• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.