Digital Marketing Specialist
Mid-level Digital Marketing role at theadvocates. Seattle · $75,000–$90,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and manage campaigns that generate inquiries from prospective clients
- Work with the creative team to release and promote website and social content
- Track campaign results, focusing on the cost of acquiring leads
- Run website tests, improve landing pages, and refine content for lead generation
- Apply SEO tactics to strengthen rankings and increase organic visits
What you bring
- At least two years of digital marketing experience with successful campaign management results
- Strong working ability in Google Ads, GA4, Meta Ads, WordPress, and Excel
- Experience testing campaigns, analyzing outcomes, and applying lessons across key markets
- A data-focused approach and willingness to ask questions as part of a team
- Agency experience and an associate degree or higher are preferred
Who this fits
This role suits someone who wants to manage paid digital marketing inside an in-house team at a personal injury law firm. You’ll work with attorneys, legal assistants, paralegals, staff, and the creative team, reporting to the Director of Marketing. The position is based with the PNW branch in Seattle, Washington.
From the employer
Digital Marketing Specialist
Who We Are
The Advocates are a growing personal injury law firm with branches across the United States. We are dedicated to representing victims of accidents with kindness and respect. Our team genuinely cares about and has empathy for the people who seek our help, and we are driven to get them the best results possible.
The PNW branch, headquartered in Seattle, WA, is looking for a driven and mission-oriented Digital Marketing Manager. You would be joining a close-knit group of attorneys, legal assistants, paralegals, and staff who all share a profound dedication to supporting our clients throughout their recovery journeys.
Learn more about us at our website! https://www.advocateslaw.com/
About the Role
The Digital Marketing Specialist will play a vital role within The Advocates’ in-house marketing team, collaborating on all aspects of the firm’s online marketing efforts. The role’s focus will be on building and optimizing paid campaigns to drive leads and increase brand awareness as well as coordinating with the creative team on the publication of new social and web content.
The ideal candidate will have experience with Google Ads, Meta Ads, and Wordpress, along with a strong understanding of Google Analytics and relevant campaign performance metrics.
The Digital Marketing Specialist will report directly to the Director of Marketing.
Responsibilities:
- Manage and create digital campaigns to drive inbound inquiries from prospective clients
- Coordinate with the creative team to publish and promote new content for the website as well as social media
- Report on campaign performance, with an emphasis on acquisition costs
- Maintain focus on trends related to both the legal industry and search marketing
- Oversee website updates, A/B testing, landing page optimization, and content enhancements to drive lead generation
- Implement SEO strategies to improve search engine rankings and organic traffic
Qualifications:
- 2+ years of experience in digital marketing with a proven track record of successful campaign management (required)
- Extremely comfortable working with Google Ads, GA4, Meta Ads, Wordpress, and Excel (required)
- 2+ years of experience within a digital agency (preferred)
- Associate's degree or higher (preferred)
- Motivated team player who isn't afraid to ask questions
- Data driven mindset with the ability to test and refine campaigns
- Ability to effectively test campaigns, report on results, and implement findings across key markets
Compensation
- $75,000 - $90,000 a year (based on experience)
- Health, Dental, and Vision care up to 100% employer paid (Buy up options available)
- Employee Assistance Program
- 3 Weeks PTO in your first year, Uncapped PTO in year 3
- 401(k) matching up to 4% (after 1 year)
- 50% Paid ORCA transit card