Account Executive
At a glance
Mid-level Account Executive role at The Weather Channel. Los Angeles · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Build advertising opportunities across an assigned territory and turn prospects into customers
- Set up and deliver presentations, then create proposals and solutions around client needs
- Guide agency and advertiser relationships from initial outreach through ongoing account management
- Pursue individual digital revenue targets while applying pricing rules to protect revenue
- Coordinate trafficking, expenses, marketing associates, and production partners for smooth client service
What you bring
- At least five years selling media outside, including at least three years focused on digital advertising
- A bachelor’s degree or equivalent professional background
- Experience managing the complete sales process from prospecting through account upkeep
- Practice with consultative selling, proposal development, prospect lists, and strategic marketing plans
Who this fits
You’ll suit this role if you bring strong local agency and advertiser relationships and can translate customer needs into practical solutions. The work is based onsite in Los Angeles and calls for collaborative communication with internal production and marketing teams.
From the employer
Working at The Weather Company
We are The Weather Company, and our name speaks for itself. We are a company focused entirely on the weather,and we’re proud to say we reach two-thirds of all U.S. adults through a media portfolio that includes The Weather Channel, weather.com and our mobile applications –Weather Services International, and Weather Underground.
Our goal is to provide the world’s best weather, powered by the best possible data. Of course, we can’t actually control the weather, but the information we gather from the largest collection of worldwide forecast data, our state-of-the-art forecast technologies, and the industry’s best forecast modeling allows us to accurately predict the weather for people all over the country—and the world. The Weather Channel is the most widely distributed cable network and the most trusted news network in America. On the digital side, our online properties reach 60 million unique Web consumers each month, 32 million of those via weather.com and our mobile apps. In fact, TWC is the 2nd most popular app for iPads, and the 7th most downloaded app on iPhones.
We are recognized as the world’s leading meteorological information resource for businesses across the aviation, energy, insurance and utility industries. These statistics say a lot about the quality of our reporting, research, the accuracy of our data, and the talent within our Company.
We’re always looking for new talent to keep us on top—like someone incredible to fill the job listed here.
The Weather Channel Account Executive is responsible for developing all advertising and business opportunities in the assigned geographic territory. The ideal ad sales executive will also be responsible for maintaining and growing existing clients, while working as a team player within weather.com (TWC digital) to exceed annual goals. Ideal candidate will possess a lengthy list of local contacts at all agency and advertiser levels.
Essential Duties and Responsibilities
- Generate customer leads
- Schedule and complete client presentations
- Develop client solutions and proposals
- Manage customer / client relationships through full sales cycle Revenue
- Achieve individual revenue goals for TWC digital
- Follow pricing policies to maximize revenue
- Work with all available sources to identify potential customers
- Manage and develop solutions that optimize customer satisfaction
- Develop and maintain relations with the largest clients and prospects
- Administration
- Manage expenses responsibly
- Communicate effectively with Marketing Associates
- Lead trafficking efforts to superior customer service
Education, Experience, Certification Requirements
- 5 years plus Outside Media Sales experience and 3 years experience Digital Ad Sales required
- Bachelor's degree or equivalent experience.
Knowledge, Skills and Abilities
- Full sales cycle experience (from prospecting through account maintenance)
- Consultative Sales experience
- Proposal writing experience
- Advertising Agency background and experience beneficial
- Proficient in developing client proposals/presentations
- Experienced in identifying and establishing prospect lists
- Collaborative abilities to work with internal production team
- Proficiency & experience developing and executing strategic marketing plans
- Excellent communication skills including being articulate in all environments
- Problem solver and able to identify and translate customer needs into solutions
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