Associate Manager, Social Content

The Vita Coco Company Open · verified Oct 9, 2026

New York Manager Social Media

At a glance

Manager-level Social Media role at The Vita Coco Company. New York · $80,000–$100,000 base.

SalaryStated by The Vita Coco Company

$80,000 – $100,000

Base salary for this role, in USD per year, as published in the posting.

This role, from The Vita Coco CompanyOur estimate for the market: $75,000–$117,600Median $94,906

The range includes the market median of $94,906 for mid-level social media roles in New York.

Worked out from 64 postings that stated pay, median $94,906. Last updated Oct 9, 2026.

RoleSocial Media

SeniorityManager

LocationNew York

Base pay$80,000–$100,000

PostedOct 7, 2026 · 2d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Make quick-turn video and photo posts, taking ideas from concept through publication
Run TikTok, YouTube and Instagram Reels, handling the schedule, publishing and results
Bring partnership ideas forward, lead creative sessions and build relationships with content creators
Turn cultural trends into timely posts and invite employees to appear in content
Track TikTok and YouTube results for monthly updates, while testing LinkedIn content

What you bring

Three to five years making social content for a brand, agency or as a creator
Practical short-form video shooting and editing ability
Strong working knowledge of TikTok and YouTube, plus experience managing creators

Who this fits

This role suits someone who can make and manage social content hands-on, move quickly on cultural trends and lead creator relationships. It is a manager-level role reporting to the Director, Content & Growth, with three office days each week at the New York City HQ. Shoots and events may be needed, and some posts require after-hours work around cultural moments.

From the employer

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.

Our Values:

Human First: We lead with inclusivity, transparency, and empathy.

Nothing is Impossible: We experiment, learn, and keep moving forward.

United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.

Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally

As the Associate Manager, Social Content, you’ll create the scrappy, socially-led content that keeps Vita Coco always on, and fully own TikTok and YouTube. You’ll report to the Director, Content & Growth. You’ll work day to day with our Social Producer and Social Community Manager.

Lead low-fi, socially-led content that reacts to culture in real time.
Own TikTok and YouTube, lead big idea sessions and manage creator relationships.

LOCATION: This is a hybrid role based in our New York City HQ, with three days a week in the office.

IN A NUTSHELL, YOU’LL BE RESPONSIBLE FOR:

Create low-fi, socially-led video and photo content, from concept to post.

Fully manage TikTok, YouTube, and Instagram Reels including planning, publishing and performance.

Work with Social Producer to curate an on-brand, aesthetic Instagram feed

Bring new socially-led partnerships to the table

Support with community management – we always reply!

Lead brainstorms and big idea sessions.

Source, brief and own relationships with content creators.

Turn trends into fast, reactive content.

Rally employees to appear in content.

Share TikTok and YouTube learnings/metrics for monthly reporting.

Test on LinkedIn! Is it the new frontier?

Constantly be pushing the envelope in terms of what social media marketing can be, should be and is.

WHAT YOU’LL BRING: 

Must-Haves

3–5 years creating social content for a brand, agency or as a creator.

Hands-on short-form shooting and editing skills.

Deep knowledge of TikTok and YouTube.

Experience managing content creators.

Nice-to-Haves

Experience growing a YouTube or LinkedIn channel

Comfort on camera.
Experience in beverage, CPG, wellness or sports brands.

KEY COMPETENCIES: 

Big idea energy

Swiss Army knife

Tapped in to culture
Fast and agile

ADDITIONAL QUALIFICATIONS:

Three days a week in our NYC office, plus shoots and events as needed.

Occasional after-hours posting around cultural moments.

This is a reasonable estimate of the current pay range for this position. The base pay actually offered may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

US Pay Range$80,000—$100,000 USD

A NOTE FROM US

We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you. 