Senior Marketing Executive (Acquisition)
At a glance
Senior General Marketing role at The Key Support Services. London · full-time · no salary stated · we estimate £57,500–£104,875.
The Key Support Services has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Plan acquisition campaigns and turn commercial goals into briefs, sequencing and roadmaps
- Create messaging for non-member audiences as products evolve, then test and refine campaign approaches
- Coordinate campaign delivery across performance channels, using data to improve results and uphold brand standards
- Align campaign targeting and handoffs with inside sales, and work with product and content teams on value messaging
- Track campaign results against commercial outcomes and set repeatable planning and optimisation practices
What you bring
- At least two years delivering B2B marketing campaigns with responsibility for commercial results
- You understand customer lifecycle and performance marketing, and can plan and improve campaigns across channels
- You bring strong campaign ideas and copywriting, with sound prioritisation and reliable delivery
- You communicate ideas clearly and can gain cross-team support through collaborative work
Who this fits
This senior campaign specialist role suits someone focused on acquiring new school customers through commercially accountable marketing. The position is full time and based in London, with a hybrid arrangement.
From the employer
Hybrid: London | up to £41,000 | full time
Are you looking for a sales executive role in a fast-growing business where people are at the heart of everything we do?
Would you like to work within a socially conscious organisation that is making a real impact in the education sector?
The company
The Key is the country’s most trusted provider of knowledge and know-how to education leaders determined to make a difference. We provide authoritative, up-to-the-minute sector intelligence, tools, services and resources that give leaders the knowledge to act.
The role
The Senior Marketing Executive (Acquisition) is responsible for planning and delivering high-impact marketing campaigns that drive new school acquisition across The Key. With significant product evolution ahead, this role is dedicated solely to growing our new business footprint.
This role owns the demand gen engine for new business — translating commercial priorities into clear, compelling and well-executed activity across core performance channels.
As part of the Schools Marketing team, you’ll also work closely with Group Marketing, Product and Content teams. You will ensure campaigns are insight-led, commercially effective and tailored to win new customers.
This is a strategic role that combines campaign planning with delivery oversight, ensuring campaigns contribute meaningfully to growth while reinforcing trust in the brand.
Role responsibilities
Campaign strategy & planning
- Own the planning and delivery of acquisition campaigns across The Key
- Translate commercial priorities into clear campaign roadmaps, briefs and sequencing
- Develop new messaging strategies to effectively market an evolving product to non-member/whitespace audiences
- Identify opportunities to test, learn and evolve campaign approaches over time
Campaign delivery & optimisation
- Oversee end-to-end delivery of campaigns across core channels, ensuring messaging resonates with our target audience
- Ensure campaigns are delivered to a high standard and in line with brand guidelines
- Monitor performance and optimise campaign activity using insight and data
- Support the delivery of go-to-market strategies for new revenue lines and adjacencies
Commercial collaboration
- Partner closely with inside sales to align campaigns with targeting, sequencing and handoffs, ensuring our conversion journeys are leveraging a combined campaign approach
- Collaborate with product and content teams to ensure campaigns clearly communicate product value and reflect deep audience understanding
Performance & ways of working
- Own campaign reporting and insights, connecting activity to commercial outcomes
- Establish clear, repeatable ways of working for campaign planning, delivery and optimisation
- Act as a senior campaign specialist within the marketing team, supporting best practice and consistency
Requirements
The ideal person
Must have:
- 2+ years experience delivering B2B marketing campaigns with commercial accountability
- Strong understanding of the customer lifecycle and performance marketing
- A high level of creativity in campaign thinking, with excellent copywriting skills and proven ability to deliver quality execution
- Proven ability to plan, deliver and optimise campaigns across multiple channels
- Strong judgement, prioritisation and delivery focus
- Excellent communication skills, with the ability to clearly articulate ideas and work collaboratively to secure cross-functional buy-in
Nice to have:
- Education Sector Knowledge: Prior understanding of the UK education landscape, school structures and leadership roles.
- Subscription & SaaS Sales: Previous experience selling SaaS platforms, membership subscriptions or recurring support services.
- Marketing Alignment Experience: Practical background working alongside marketing teams on joint campaigns and lead management.
- CRM System Experience: Practical proficiency with Salesforce and/or HubSpot platforms.
Benefits
Why work for us
We place huge importance on caring for and developing our people. If you join us you can expect a good work-life balance and the training and support you need to succeed in your role and continue to progress. We are a socially conscious company, but one that also likes to have fun. We offer a generous holiday allowance, flexible hours, buying and selling holiday, enhanced maternity pay, free breakfast, fruit, and drinks, regular socials and much more.
How to apply
Please upload your CV and covering letter. In your cover letter please explain why you think you would be right for this role, how your experience fits, and why you would like to work at The Key.
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