Lifecycle & Retention Marketing Manager

The Global Talent Co. globaltalent.co Open · verified Sep 12, 2026

Remote Colombia BogotáBuenos Aires +2 Full-time Manager Retention Marketing

Mid-level Retention Marketing role at The Global Talent Co.. Remote, Colombia · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run the email calendar and build automated journeys for onboarding, cart recovery, replenishment, win-back, and re-engagement
Manage SMS campaigns and flows, keeping messaging coordinated with email and subscriber practices compliant
Lead loyalty and rewards efforts that encourage repeat orders, referrals, and stronger customer value
Improve product, collection, and content pages for SEO and AI search, including structure, metadata, and crawlability
Use behavioral and purchase data to personalize journeys, limit churn, and coordinate with ecommerce, paid media, creative, and customer experience

What you bring

At least three years in lifecycle, ecommerce, or digital marketing, plus hands-on Shopify experience
Practical experience with email flows, loyalty programs, SMS tools, and campaign platforms such as Klaviyo
You can move between strategic planning and detailed execution while using analytics and attribution to guide decisions
You understand both website front-end presentation and back-end systems, including Shopify apps, integrations, and paid-media landing pages
A marketing, business, or digital marketing degree, or equivalent experience, along with strong communication skills

Who this fits

You’ll suit a metrics-focused self-starter who enjoys health and wellness, consumer behavior, rapid growth, and improving digital marketing and search practices. This is a full-time remote role based in Colombia, with close collaboration across marketing and customer-facing teams.

From the employer

Lifecycle & Retention Marketing Manager

Location: Remote
Type: Full-time

About the Role

We're a fast-growing DTC health & wellness brand looking for a Lifecycle & Retention Marketing Manager to own the customer journey across email, SMS, loyalty, and retention programs. This role sits at the center of our customer engagement strategy — you'll create personalized experiences that increase retention, repeat purchase rate, lifetime value, and brand loyalty.

We're looking for someone who's both a strategist and an operator: someone who can develop lifecycle strategy while also executing campaigns, building automations, analyzing customer behavior, and optimizing performance. You'll partner closely with Ecommerce, Paid Media, Customer Experience, and Creative to make sure customers get the right message at the right time.

What You'll Do

Email Marketing

Own the email marketing calendar — promotional campaigns, product launches, seasonal initiatives, and automated customer journeys
Build, deploy, and optimize lifecycle flows: welcome series, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, and re-engagement
Segment audiences to improve relevance, engagement, and revenue
Continuously test subject lines, creative, offers, content, timing, and targeting
Monitor email deliverability, list health, and subscriber engagement

SMS Marketing

Develop and manage the SMS program, including campaigns and automated flows
Ensure SMS and email work together as one cohesive lifecycle strategy
Grow and maintain a healthy, compliant SMS subscriber list

Loyalty & Retention

Own the loyalty and rewards program — strategy, execution, and ongoing optimization
Build initiatives that drive retention, repeat purchases, referrals, and LTV
Create lifecycle campaigns tied to loyalty milestones, rewards, VIP tiers, birthdays, and anniversaries
Monitor loyalty performance and recommend enhancements based on customer behavior and results
Partner with Customer Experience and Ecommerce to create a seamless loyalty experience

AIO/SEO Optimization

Optimize product, collection, and content pages for both traditional SEO and AI-driven search/discovery
Monitor how the site and products surface in search engines and AI tools (ChatGPT, Google AI Overviews, Perplexity), adjusting content and structure accordingly
Keep site structure, metadata, and content optimized for crawlability and machine-readable answers
Collaborate with content and paid ads teams to align organic and paid search strategies

Customer Lifecycle Strategy

Develop and optimize end-to-end customer journeys from first purchase through long-term loyalty
Identify customer segments and lifecycle opportunities using behavioral and transactional data
Build personalized lifecycle programs based on customer needs, interests, and purchase history
Create strategies to reduce churn and increase engagement
Partner with acquisition teams for a seamless prospect-to-customer transition

Who You Are

Passionate about health and wellness, motivated by helping people live healthier lives
Driven by metrics and growth, with a constant curiosity to improve performance
Comfortable moving fast in a high-growth, fast-paced environment
Deeply curious about consumer decision-making and how small details shape the user journey
A self-starter who stays on top of digital marketing and AI/search trends

Qualifications

3+ years of experience in lifecycle marketing, e-commerce, or digital marketing, with hands-on Shopify experience required
Direct experience running email marketing flows — Klaviyo experience preferred
Direct experience running e-commerce loyalty programming
Ability to balance hands-on execution with big-picture strategic thinking
Strong attention to detail and a proactive, ownership-driven approach to problem-solving
Excellent written and verbal communication skills, with the ability to collaborate cross-functionally (especially with the Paid Ads Manager and broader marketing team)
Bachelor's degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experience

Technical Skills

Comfortable working across both the front-end and back-end of a website
Deep understanding of the Shopify ecosystem, including apps and integrations
At ease in email marketing platforms (e.g., Klaviyo), both designing and executing campaigns, plus experience with SMS marketing tools
Comfortable with numbers, analytics, and attribution modeling to inform decisions
Strong grasp of the technical back-end, paired with an obsession for front-end polish and brand alignment
Experience building landing pages for paid advertising campaigns