Director of Growth - Consumer Subscription App (Fully Remote)
At a glance
Director-level Growth Marketing role at The Dyrt. Remote, United States · full-time · no salary stated · we estimate $175,000–$248,735 across the United States.
The Dyrt has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Use subscription-funnel data to find growth opportunities and pinpoint what is moving key metrics
- Turn findings into product and marketing changes, spelling out screens, copy, rules and target audiences
- Write delivery tickets and coordinate with web, app, email, billing and paid-channel owners to get changes launched
- Set launch measures, judge each release and recommend whether to ship, stop or revise it
- Keep the growth backlog ranked and improve AI, automation and documentation workflows
What you bring
- You have led work from opportunity through launch and results while coordinating across teams and competing roadmaps
- You can unpack headline metrics, assess experiments, catch tracking problems and distinguish causal effects
- You bring strong product judgment for onboarding, paywalls, messaging and retention, with clear specification skills
- You communicate recommendations plainly and use AI or automation to speed analysis, prototyping, research or documentation
Who this fits
This director-level role suits someone who can drive growth work across product and marketing, from analysis through launch and evaluation. It is fully remote within the United States, and you must work in a U.S. time zone with reliable internet and a professional setup for video calls during standard working hours. Paid subscriptions, mobile apps, growth or lifecycle marketing experience is desirable.
From the employer
The Dyrt is the largest digital camping platform in the world and is the only camping app with all camping locations in the U.S. Every second, a new user visits The Dyrt to access our community-driven campground information.
If you are a camper who loves the outdoors and want to be part of a fast-growing consumer app, you’re in the right place.
The Role
The Dyrt is hiring a Director of Growth to turn data-driven insights into shipped, revenue-generating improvements for our PRO subscription.
Leveraging our strong analytics, experimentation, and automation tools, you will turn growth signals into clear priorities and shipped improvements across paid acquisition, landing pages, onboarding, trial conversion, lifecycle messaging, retention, and cancellation.
Key Responsibilities:
- Find Growth Opportunities: Analyze data across the subscription funnel to surface high-impact growth levers, isolate metric drivers, and separate signal from noise.
- Decide What Changes: Translate insights into crisp product and marketing changes. Define target screens, copy, logic, and audiences via short specs, copy docs, wireframes, and design briefs.
- Get Changes Shipped: Write tickets, partner with surface owners across web, app, email, billing, and paid channels, resolve ambiguity, and drive features across the finish line.
- Call the Result: Set success metrics before launch and rigorously evaluate every release to execute a clear verdict: Ship, Kill, or Iterate.
- Own the Growth Queue: Maintain and defend our prioritized growth backlog, making clear, compelling cases for what the team should build next.
- Improve the System: Refine our AI tools, automation, and documentation workflows so team learnings compound over time.
What You Bring:
- Execution Driver: Proven track record of taking initiatives from opportunity → spec → build → launch → result, navigating crowded roadmaps with cross-functional teams.
- Data Judgment: Skilled in breaking down top-line metrics, reading experiment results, spotting tracking bugs, and isolating true causal signals. (SQL is a plus).
- Strong Product & UX Eye: Sharp intuition for onboarding flows, paywalls, messaging, and retention mechanics, backed by clear spec and markup skills.
- Concise Communication: Writes plainly and persuasively. Busy stakeholders can read your proposal once and immediately understand the recommendation.
- Comfort with AI & Tooling: Curious and proactive in using AI/automation for analysis, prototyping, research, and documentation to move faster.
- Domain Experience: Background with paid subscriptions, mobile apps, growth, or lifecycle marketing is highly desirable.
Working Here:
With over 300M annual impressions, The Dyrt is the only camping app with all of the public and private campgrounds, RV parks, and free camping locations in the United States, along with millions of user-generated campground reviews. The Dyrt is also the #1 advertising platform for brands looking to get in front of campers in the US. The Dyrt works with companies like Toyota, T-mobile, Nature Bakery, and Smartwool, to help campers find their next adventure.
The Dyrt is built by campers, for campers. Whether you're new to the outdoors or have been sleeping under the stars for decades, what matters is that you share that passion. We pride ourselves on a team that is down-to-earth, driven to execute beyond expectations, and have a daily drive to win.
This is a full-time, remote position. Employees are expected to maintain high-speed internet and a professional working environment sufficient for clear video conferencing during standard working hours. Must work in a U.S. time zone. Our founders even work from their van.
The Dyrt is an equal opportunity workplace. We believe that the outdoors are for everyone, and are committed to building an inclusive platform and community that celebrates all people.
Interested candidates should submit a cover letter and resume.