Japan Community Manager

thatgamecompany thatgamecompany.com Open · verified Aug 23, 2026

Other Full-time Manager Community Marketing

Mid-level Community Marketing role at thatgamecompany. Other · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build and run official Japanese communities on Twitter/X and Discord, handling localization and daily upkeep
You'll study Japanese player behavior to create seasonal programs, interactive campaigns, and community growth loops
You'll monitor sentiment and trends, then publish polished Japanese notices for maintenance, bugs, and PR crises
You'll recruit and lead Discord moderators while developing fan-creator and local KOL relationships that encourage UGC
You'll turn player feedback into actionable reports for Product/PM and global Brand teams

What you bring

You have three to five years of game publishing or community operations experience in Japan
You understand Japanese ACG culture, including Otaku, VTuber, Doujin, fan, and mobile gaming communities
You can use Twitter/X and Discord analytics to assess engagement, sentiment, and organic community growth
You work professionally in both Japanese and English for frequent coordination with global teams
You hold a bachelor’s degree or higher and can configure Discord bots and social scheduling tools

Who this fits

This full-time role suits someone who can independently operate Japanese communities, manage moderators, and handle sensitive public communications. You’ll need strong awareness of Japanese cultural issues and enough judgment to navigate copyright, taboo, and social sensitivities. The work also requires frequent, smooth coordination with global teams in both Japanese and English.

From the employer

Job Description

Japan Community Hub Management & Long-term Operations: Responsible for the from-scratch setup, localization configuration, and long-term daily operations of core official community hubs in the Japanese market (focusing heavily on Twitter/X and Discord). Deeply analyze the unique social behaviors of Japanese players to design high-engagement community growth loops, seasonal activities, and interactive campaigns, ultimately driving community activity and organic virality.
Japanese Player Sentiment Monitoring & Crisis Management: Conduct deep daily monitoring of player sentiment, cultural sensitivities, and trending topics across Japanese social media, compiling structured data-driven reports on a regular basis. Swiftly and independently draft and publish localized official announcements during game maintenance, unexpected bug outbreaks, or PR emergencies, utilizing a flawless mastery of Japanese corporate business honorifics (Keigo) to safeguard the brand’s reputation.
UGC Cultivation & Moderator Ecosystem Maintenance: Recruit, train, and manage localized Japanese Discord moderator/maintenance teams to foster a healthy, welcoming, and safe community atmosphere. Actively cultivate strong relationships with core Japanese fan-creators and local KOLs to consistently stimulate the production of high-quality UGC (User-Generated Content).
Cross-functional Communication & Feedback Bridge: Gain sharp insights from Japanese community feedback and translate them into structured, actionable reports for the Product/PM and global Brand teams, empowering developers to thoroughly grasp user feedback and product suggestions.

Job Requirements

Industry Experience: 3–5 years of experience in game publishing or community operations specifically for the Japanese market. Having出海 (global publishing) experience with well-known Anime/ACG, female-oriented, or hardcore gaming titles is a significant plus.
Subculture Resonance & Cultural Insights: Possess a powerful passion for and a deep structural understanding of the local Japanese ACG subculture (including Otaku culture, VTuber ecosystems, Doujin/fan culture, and mainstream mobile game landscapes). Equipped with a highly sensitive "radar" when handling sensitive player discussions (e.g., perfectly dodging copyright pitfalls, cultural taboos, or sensitive public/social topics).
Data-driven Mindset: Proficiently master the built-in and third-party analytic tools of Twitter/X and Discord. Capable of leveraging key metrics—such as engagement rates, sentiment indices, and organic growth rates—to scientifically diagnose community health and rapidly iterate operational strategies.
Educational Background: Bachelor’s degree or higher, preferably in Journalism, Communications, Linguistics, Marketing, or other related fields.
Tools & Technical Skills: Highly proficient in Discord bot configurations and overseas social media scheduling tools. Basic graphic design processing skills (e.g., using Photoshop for minor adjustments to image banners, sizes, or typography for social assets) is a valued plus.
Language Proficiency: Professional working proficiency in English and Japanese is required. Must be capable of ensuring smooth, high-frequency, and barrier-free cross-border business alignment with internal global teams.