SEO & Performance Content Lead
Senior SEO role at Thatch. Remote, United States · $160,000–$210,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set SEO direction across technical work, content, AI search, and organic growth
- Create content plans that answer buyer needs and attract qualified visitors
- Build the SEO function, then hire and guide the team as it expands
- Work with Engineering to improve site structure, speed, and search foundations
- Use AI workflows and performance data to improve production and business results
What you bring
- A record of creating or substantially expanding an SEO program
- Strong expertise in technical SEO, content planning, and AI-powered search
- Experience leading SEO for B2B SaaS or another complex business
- Hands-on use of AI tools plus experience working with Engineering and Design
- Experience managing people, agencies, or contractors and linking SEO work to business results
Who this fits
You'll suit this role if you've built SEO from an early foundation and can tie organic growth to pipeline and revenue. You should be comfortable creating processes in ambiguous settings and collaborating with Engineering, Design, Product Marketing, Brand, Legal, and Sales. The role is listed as remote in Austin, United States, at a fully distributed early-stage company.
From the employer
About the role
Thatch is rewiring how health benefits work. We're looking for an SEO & Performance Content Lead to build organic search into a durable growth channel.
You'll own our SEO strategy end to end, from identifying opportunities to building the systems, content, and team that drive meaningful business results. You'll partner closely with Marketing, Product Marketing, and Engineering to make search a core part of how we grow.
What you'll do
- Own SEO strategy across technical SEO, content, AI search, and organic acquisition.
- Develop content strategies that answer real buyer questions and drive qualified traffic.
- Build and scale our SEO function, including hiring and leading the team over time.
- Partner closely with Engineering to improve site architecture, performance, and technical SEO.
- Build AI-enabled workflows that improve research, content creation, optimization, and measurement.
- Establish editorial standards that balance quality with speed.
- Measure performance across organic traffic, pipeline, and revenue, and use those insights to improve the strategy.
- Partner with Product Marketing, Brand, Legal, and Sales to publish accurate, high-impact content.
What we're looking for
- You've built or significantly scaled an SEO program.
- Deep knowledge of technical SEO, content strategy, and AI search.
- Experience leading SEO for a B2B SaaS or similarly complex business.
- Experience using AI tools to improve research, content creation, and operational efficiency.
- Comfort partnering closely with Engineering and Design teams.
- Experience hiring or managing teams, agencies, or contractors.
- A track record of connecting SEO investments to business outcomes.
- Comfort operating in ambiguity and building processes from scratch.
Experience that stands out
- Built SEO from an early-stage foundation.
- Grew organic acquisition in a competitive B2B market.
- Built AI-native workflows for SEO and content operations.
- Deep technical SEO expertise across site architecture, schema, and Core Web Vitals.
- Experience with AI search, AI Overviews, or answer engines.
What to expect
We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:
- Initial conversation with a recruiter.
- Hiring manager interview.
- Live case study.
- Conversations with members of the team.
- Final conversation with our leadership team.
About Thatch
We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read more on Thatch here.
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