Director of Sales – Hotel
Houston Full-time Director Sales Leadership
At a glance
Leadership Sales Leadership role at Texas Hotel Management. Houston · full-time.
Pay not stated
RoleSales Leadership
SeniorityDirector
LocationHouston
EmploymentFull-time
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Build annual sales and marketing plans, then pursue corporate, government, agency, and group business
- Lead client meetings through sales calls, presentations, site visits, contract talks, and pricing negotiations
- Work with Revenue Management to improve room rates, occupancy, forecasts, and budget planning
- Hire, coach, supervise, and evaluate the sales team against individual and group goals
- Track CRM records, sales reports, KPIs, and compliance with company and brand standards
What you bring
- A bachelor's degree in business, marketing, hospitality management, or a related discipline
- Five to ten years of progressive hotel sales work, including three to five years managing people
- Evidence of reaching or surpassing sales goals through strong negotiation and client relationships
- Fluency with CRM and hotel property systems, plus advanced Excel, PowerPoint, and Word skills
Who this fits
This role suits a hotel sales leader who can win corporate and group accounts while managing a sales team. You'll work in Houston and handle revenue targets tied to room growth, occupancy, ADR, RevPAR, and group sales. Branded-hotel experience and hospitality sales certifications are preferred.
From the employer
Job Title
Director of Sales
Job Summary
The Director of Sales is responsible for developing and executing sales strategies to maximize hotel revenue through room sales, group bookings, corporate accounts, events, and other hospitality services. This role leads the sales team, builds relationships with key clients, and ensures achievement of revenue and occupancy targets.
Key Responsibilities
Sales & Business Development
- Develop and implement annual sales and marketing plans.
- Identify and secure new corporate, government, travel agency, and group business opportunities.
- Maintain relationships with existing clients and key accounts.
- Conduct sales calls, presentations, and site inspections.
- Negotiate contracts and pricing agreements.
Revenue Growth
- Achieve monthly, quarterly, and annual revenue targets.
- Work closely with Revenue Management to optimize room rates and occupancy.
- Analyze market trends, competitor activities, and customer demands.
- Prepare sales forecasts and budgets.
Team Leadership
- Recruit, train, mentor, and supervise the sales team.
- Set individual and team performance goals.
- Conduct regular performance evaluations.
- Foster a high-performance sales culture.
Marketing & Brand Promotion
- Collaborate with marketing teams on promotional campaigns.
- Represent the hotel at trade shows, networking events, and industry associations.
- Strengthen the hotel's market presence and brand reputation.
Reporting & Administration
- Maintain accurate CRM and sales records.
- Prepare weekly and monthly sales reports.
- Monitor key performance indicators (KPIs).
- Ensure compliance with company policies and brand standards.
Qualifications
Education
- Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field.
- Master's degree (preferred but not required).
Experience
- 5–10 years of progressive hotel sales experience.
- Minimum 3–5 years in a leadership or management role.
- Experience with branded hotels (Hilton, Marriott, Hyatt, IHG, etc.) preferred.
Skills & Competencies
- Strong leadership and team management skills.
- Excellent negotiation and relationship-building abilities.
- Proven track record of meeting or exceeding sales targets.
- Strong analytical and forecasting skills.
- Excellent verbal and written communication skills.
- Proficiency in CRM systems and hotel property management systems.
- Advanced knowledge of Microsoft Office (Excel, PowerPoint, Word).
Key Performance Indicators (KPIs)
- Room revenue growth
- Occupancy percentage
- Average Daily Rate (ADR)
- Revenue Per Available Room (RevPAR)
- Group sales revenue
- Corporate account acquisition
- Customer retention rate
- Sales pipeline value
- Team sales target achievement
Preferred Certifications
- Certified Hospitality Sales Professional (CHSP)
- Certified Hotel Sales Executive (CHSE)
- Other hospitality sales or revenue management certifications
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