Marketing Manager, Japan

Our Purpose

TERADYNE, where experience meets innovation and driving excellence in every connection.

We are fueled by creativity and diversity of thought and in our workforce. Our employees are supported to innovate and learn something new every day. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Opportunity Overview

The Marketing Manager, Japan is responsible for leading the marketing strategy and execution for Universal Robots and MiR in Japan. This role drives brand visibility, demand generation, pipeline contribution, and sustainable business growth while ensuring alignment with Japan business objectives and growth targets.

• Lead and execute the Japan marketing strategy and annual marketing plan across Universal Robots and MiR.

• Drive demand generation programs that contribute to lead generation, pipeline growth, sales engagement, and measurable business outcomes.

• Develop integrated campaigns across digital marketing, events, webinars, PR, content, social media, and customer advocacy.

• Partner with Japan Sales, APAC Marketing, and Global Marketing to support pipeline progression, lead conversion, and customer engagement.

• Own marketing KPIs, performance reporting, budget allocation, and return on marketing investment.

• Develop corrective actions and continuously optimize programs when performance is below target.

• Localize global campaigns and lead co-marketing with distributors, channel partners, and system integrators.

• Manage external agencies and vendors to ensure high-quality execution and measurable results.

All About You

We seek individuals who share our passion and determination. Our commitment to customer success drives us to go the extra mile. If you’re ready to join us in this mission, take a closer look at the minimum criteria for the position.

• Bachelor's degree or equivalent experience.

• 7+ years of B2B marketing experience in industrial automation, robotics, semiconductor, instrumentation, industrial equipment, manufacturing software, or a related technology sector.

• Proven experience in demand generation, lead management, pipeline contribution, and measurable business impact.

• Strong understanding of KPI management, performance analytics, and marketing effectiveness measurement.

• Experience executing integrated programs across events, exhibitions, webinars, digital marketing, SEO/SEM, social media, marketing automation, and online lead generation.

• Strong analytical, project management, communication, stakeholder management, and sales-partnership skills.

• Ability to operate independently and manage multiple priorities in a dynamic environment.

• Fluent Japanese and business-level English communication skills.

• Experience with CRM and marketing automation platforms is preferred.

• Experience in PR, content development, customer advocacy, and channel marketing is preferred.

We are only considering candidates local to position location and are unable to provide relocation for this position.

This position is not eligible for sponsorship.

Work Location and Interaction

This role is based in the Tokyo office and requires regular in-person collaboration with the Japan team, customers, partners, and industry events. Domestic business travel may be required.

Key stakeholders include APAC Marketing, Japan Sales Leadership and Sales Teams, APAC/Global Marketing, channel partners, distributors, integrators, application engineers, sales support teams, and external agencies and vendors.

Benefits

Teradyne offers a variety of robust health and well-being benefit programs, including medical, Defined Contribution plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more.