Manager Global Strategic Marketing

Tennant Company tennantco.com Open · verified Sep 18, 2026

Eden Prairie Manager General Marketing

Mid-level General Marketing role at Tennant Company. Eden Prairie · $105,100–$162,700 base.

SalaryStated by Tennant Company

$105,100 – $162,700

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll lead global product launches, coordinating plans, assets, campaigns, governance, and regional readiness
You’ll build GTM campaigns and sales tools with regional teams, then improve them using performance data
You’ll guide content development and editorial planning across digital, social, and marketing channels
You’ll create GTM frameworks and playbooks, using customer, competitive, and campaign insights to shape priorities
You’ll lead a small marketing team, set goals, coach employees, and align cross-functional partners

What you bring

You have a bachelor’s degree in marketing, business, or a related field
You bring at least eight years of experience in marketing, sales, or a related function
You have led and developed a small team of marketing professionals
You can translate insights into plans, interpret performance data, and influence cross-functional partners
You can manage complex workflows independently, prioritize heavy workloads, and consistently meet deadlines

Who this fits

You’ll suit this role if you enjoy global GTM work, integrated campaigns, content development, and leading a small team. The position is based in Minneapolis, Minnesota, follows a Monday-to-Friday schedule, and involves collaboration across global markets. Experience in B2B industrial, manufacturing, or technical products is preferred.

From the employer

Location: United States - Minneapolis, MN

Hours: Monday – Friday;

Pay: $105,100 - $162,700

With more than $1B in revenue, Tennant Company is a globally recognized leader in the cleaning equipment industry. For the past 150 years, we have been passionate about developing and manufacturing innovative and sustainable solutions for our customers. At Tennant Company, we are committed to stewardship and creating a cleaner, safer and healthier world. With manufacturing, operations and sales, service, and support functions across the globe, your journey at Tennant can take you places you never expected.

PURPOSE/SCOPE:

The Global Strategic Marketing Manager is responsible for leading global marketing strategies that strengthen customer engagement, support new product and commercial goals; enabling consistent execution across regions. This role drives GTM marketing strategy and execution, guides cross-functional teams in launch excellence and oversees development of high-impact content. The Global Strategic Marketing Manager works collaboratively with Product, Sales, Regional Marketing, Insights, and Digital partners to align market-facing activities and ensure scalable, integrated brand activation worldwide.

GENERAL RESPONSIBILITIES:

Product Launch Excellence

Lead cross-functional teams, following global product launch playbook, creating launch plans to win.
Ensure marketing governance, alignment, and on-time delivery of global launch assets, content and campaigns.
Partner with Product Management and Regional Marketing to ensure consistent execution and readiness.
Lead efforts to identify continuous improvement of the global launch playbook.

GTM Campaign & Content Leadership

Partner with regional marketing teams to create and optimize GTM demand generation campaigns and sales enablement tools.

Monitor campaign performance and optimize tactics with data-driven decisions.
Partner cross-functionally in development of campaign and launch content, including blogs, whitepapers, articles, sell sheets, videos, and sales enablement materials, that support GTM objectives and is activated across digital and marketing channels.
Develop global editorial calendar to ensure campaign and launch priorities are reflected across channels, in collaboration with the marketing automation and regional teams.
Contribute to social media content to ensure campaigns and product launches are effectively activated across social channels.
Collaborate with regional marketing, marketing automation lead, and web team to execute campaigns across digital channels.

GTM Strategy & Frameworks

Develop and apply GTM frameworks, best practices, templates and campaign playbooks that drive consistent market execution while enabling local flexibility.
Ensure campaigns and launches align to brand strategy and drive commercial results.
Use insights (VOC, competitive intelligence, performance data) to guide prioritization, segmentation, and messaging to unlock opportunities within the portfolio.

Team Leadership & Talent Development

Lead, coach, and develop a small team of marketers, providing clear direction, prioritization, and development plans.
Set clear goals and ensure timely, high-quality deliverables across all campaign and launch activities.
Foster a culture of collaboration, continuous improvement, and accountability grounded in customer and market insights.
Influence cross-functional stakeholders with clear recommendations, insights, and performance data.

REQUIRED INTERPERSONAL & BEHAVIORAL SKILLS: In addition to the General Responsibilities, the following are requisite interpersonal and behavior skills of the position as well as:

Strong GTM and campaign skillset with the ability to translate insights into executable plans
Leadership capability to develop and inspire a high-performing team
Expertise in integrated marketing, content development, and campaign execution across digital and traditional channels
Strong communication skills with ability to influence partners outside immediate job function
Operational excellence mindset with strong project and process management skills
Ability to manage moderately complex cross-functional workflows with limited oversight
Problem-solving mindset
Proven ability to work independently, prioritize a high-volume workload, and meet deadlines consistently without close supervision
Analytical mindset with ability to interpret performance data and drive data-informed decisions

REQUIRED QUALIFICATIONS

Bachelors degree in Marketing, Business or a related field
Minimum 8 years of relevant experience in marketing, sales, or related function
Experience leading and developing a small team of marketing professionals.
Demonstrated strategic thinking and influential skills.
Preferred Experience in B2B industrial, manufacturing, or technical product environments.
Experience developing and applying GTM frameworks and campaign playbooks.
Excellent leadership, communication, and cross-functional alignment skills.
Experience working across global markets.
Experience with CRM and marketing automation platforms, preferably CRM Dynamics and strong knowledge with marketing funnel metrics: MQL, SQL, conversion rates and campaign performance measurement
Familiarity with social media platforms and content strategy for B2B audiences.
Strong written and verbal communication skills with demonstrated ability to present data to non-technical audiences

Total Compensation = Pay range + Benefits

Posted salary ranges are made in good faith. Tennant Sales and Service Co. reserves the right to adjust ranges depending on the experience/qualifications of the selected candidate as well as internal and external equity. The salary range reflects both entry into the role and future growth. Total Compensation = Base Salary + Benefits

Benefits = A comprehensive benefits package including multiple medical plan options, 401(k) with a 100% match up to 6%, paid vacation time, up to 8 paid company holidays and 3 personal holidays per year, dental and vision coverage, wellness rewards, robust family support programs, company‑paid disability and life insurance, and a full Employee Assistance Program.

Defining Our Employee Value Proposition

At Tennant Company, we…

Discover fulfilling work with opportunities for growth and meaningful recognition.

Drive the quality and innovation our customers rely on in our products and services.

Connect with people who care about each other, our brands and our communities.

These are the principles that define how our employees experience Tennant Company, make Tennant a great place to grow your career, and are at the core of our legacy and future. Together, they serve as guideposts for working with our customers, our partners and one another.

Begin your journey with us. Let's reinvent how the world cleans.

Equal Opportunity Employer

Tennant Company is an equal opportunity employer. Employment decisions are made on the basis of individual skill, ability, reliability, productivity, and other factors important to performance. We do not discriminate on the basis of race, color, creed, religion, sex, national origin, physical or mental disability, age, veteran status, pregnancy, sexual orientation, genetic information, gender identity, or any other basis protected by state or federal law or local ordinance.