Global Strategic Marketing Manager

BASF basf.com Open · verified Sep 18, 2026

Mumbai Manager General Marketing

Mid-level General Marketing role at BASF. Mumbai.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set global direction for the assigned market and refine the catalyst portfolio, including lifecycle choices
Build market intelligence by tracking demand, competitors, pricing, capacity, and customer needs
Shape product positioning and pricing for different regions and applications
Lead worldwide launches, campaigns, and go-to-market plans to increase visibility and engagement
Give regional sales teams pitch decks and use-case content while aligning sales, technology, and other functions

What you bring

A master's degree in economics, business administration, chemistry, or chemical engineering
Five to eight years of professional experience in a business setting
Background in commercial marketing or product marketing
Strong P&L and business expertise, plus the drive to make difficult decisions
Communication, negotiation, influencing, change management, interpersonal, project management, and organizational skills

Who this fits

You’ll suit a globally oriented manager who can connect market insight, product decisions, pricing, launches, and sales support. The role calls for entrepreneurial drive, an innovative and solution-focused approach, and English communication skills. The stated work location is Godrej One in Vikhorli, Mumbai.

From the employer

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities.

About The Role

Global Business Management Hydrogenation & Specialty Catalysts, we are promoting and selling catalysts based on a profound market research. We are developing and advertising new products to drive sustainable innovations together with our customers.

How Will You Do It

Strategic Market & Portfolio Management

Define and drive the global market strategy for the assigned market segment, ensuring alignment with overall business objectives and long-term growth ambitions.
Manage and continuously optimize the product portfolio, including prioritization of strategic focus areas and lifecycle decisions.
Identify and evaluate new applications, adjacent markets, and growth opportunities to expand the business footprint.

Market Intelligence, Data Management & Customer Insights

Establish, maintain, and continuously enhance a structured market intelligence database for the assigned segments, ensuring availability of reliable and up-to-date market data.
Develop a deep understanding of market dynamics by analyzing market size, growth trends, demand drivers, and value chains.
Monitor competitor activities, including pricing strategies, capacity developments, and market positioning.
Derive actionable insights from industry trends and customer needs to inform strategic decision-making.

Value Proposition & Pricing Strategy

Develop differentiated, customer-centric global value propositions that clearly position products in target markets.
Define and implement pricing strategies, including value-based pricing concepts and regional adaptations, to maximize profitability and competitiveness.
Ensure consistent positioning and messaging across regions and applications.

Go-to-Market & Demand Generation

Design and lead global go-to-market strategies, including the development of impactful marketing campaigns and coherent messaging frameworks.
Coordinate and manage global product launches, ensuring cross-functional alignment and successful market introduction.
Support demand generation by strengthening market visibility and customer engagement.

Sales Enablement & Cross-Functional Collaboration

Equip regional sales teams with effective tools and materials, such as pitch decks, use-case driven content, and application-focused messaging.
Collaborate closely with sales, technology, and other relevant functions to ensure alignment between market needs, product capabilities, and commercial strategies.
Act as a central interface between global and regional teams to ensure consistent execution of strategies.

What We Look For

Master's degree in economics or business administration or chemistry, chemical engineering.
5-8 year professional experience within business environment
Good knowledge of commercial marketing or product marketing mandatory
Strong entrepreneurial drive and willingness to take difficult decisions.
Deep P&L and business expertise required.
Innovative and solution-oriented mindset to drive and implement creative, out-of-the-box ideas.
Excellent communication, negotiation and influencing skills (including English).
Strong change management, interpersonal skills, and deep organizational awareness.
Strong project steering and management

Work Location

Godrej One - Vikhorli