Senior Marketing Manager JD (AAA Racing Game Title)

Tencent Open · verified Sep 11, 2026

United Kingdom-London Full-time Senior General Marketing

Senior General Marketing role at Tencent. United Kingdom-London · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the AAA driving title’s brand direction, positioning, and messaging before and after worldwide release
Guide creative planning and delivery from testing through post-launch, including reveals, campaigns, and launch events
Build relationships with console and PC driving communities, grow engagement, and encourage player-led content
Track driving and open-world racing trends, competitors, and player feedback to shape marketing and product decisions
Coordinate operations, user acquisition, regional marketing, and platform teams on globally aligned, locally precise campaigns

What you bring

At least five years in game marketing or brand roles
Successful leadership of AAA console or PC game brand projects, ideally in open-world, driving, racing, or RPG titles
Global go-to-market experience across player ecosystems in at least two of North America, Europe, and Asia
Near-native English for brand copy, creative briefs, and direct work with overseas teams and partners
Strong knowledge of AAA launch marketing, driving culture, player psychology, and both strategic planning and creative judgment

Who this fits

You’ll suit a self-directed marketer who cares deeply about cars, driving, and console or PC games. The role is based in London and involves coordinating complex work across multicultural, multi-time-zone teams. Console platform co-marketing, automotive partnerships, media or KOL contacts, creator communities, and UGC experience are preferred.

From the employer

About the Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

1. Develop the overall brand marketing strategy, positioning, and core messaging framework for the AAA driving game product before and after its global launch, ensuring consistent communication of the brand concept across regions worldwide.
2. Lead brand creative work throughout the product's full lifecycle from testing through post-launch, including creative planning and execution for key marketing milestones such as the global first reveal, test-phase promotions, integrated online and offline marketing campaigns, and launch events.
3. Develop a deep understanding of the core console/PC player ecosystem and global driving culture communities, formulate community growth and engagement strategies, maintain relationships with core players, and stimulate the content ecosystem.
4. Continuously track market trends in the driving and open-world racing categories, competitor developments, and player feedback, providing data-driven insights for marketing decisions and product optimization.
5. Collaborate with multiple cross-functional teams, including operations, UA, regional marketing teams, and platform partnership teams, integrate in-game resources with global and regional resources, and drive the quality execution of final solutions.
6. Deeply participate in the development and execution coordination of market strategies in key regions, ensuring localized messaging and precise localization are implemented within a globally consistent brand framework.

Who We Look For

1. Required Experience:
- 5+ years of experience in game industry marketing or brand roles.
- Proven experience successfully leading AAA console/PC game brand projects; candidates with experience in open-world, driving/racing, or RPG projects are preferred.
- Global market GTM marketing experience, with familiarity with player ecosystems in at least 2 regional markets (North America/Europe/Asia).
2. Core Competencies
- Deep understanding of driving culture and player psychology: Understands the appeal of automotive culture and the driving experience, and can accurately grasp the community language, emotional needs, and behavioral patterns of driving game players.
- Fluent English: Near-native written and spoken English proficiency, with the ability to independently write English brand copy and creative briefs, understand the vision of overseas studios, and communicate seamlessly with international teams and overseas partners.
- Passion for games: Hardcore gamer with a deep understanding of the console/PC gaming ecosystem and familiarity with the full lifecycle of AAA game launch marketing. Hands-on experience with driving/racing games is preferred.
- Strategy and creativity: Possesses both systematic brand strategy thinking and sharp creative judgment, with the ability to lead end-to-end marketing output.
3. Preferred Qualifications
- Experience in co-marketing with console platform partners is preferred.
- Ability to collaborate with regional marketing teams and support coordination with overseas regional markets.
- Automotive brand cross-over partnership experience or automotive media/KOL resources are preferred; experience in creator community operations or UGC content ecosystems is also preferred.
4. Personal Attributes
- Strong execution and drive: Self-motivated, skilled at cross-department coordination, and capable of driving complex projects to completion across multicultural, multi-time-zone teams.
- Strategic thinker: Able to establish clear frameworks in ambiguous and rapidly changing environments.
- Passion for automotive culture: Genuinely cares about cars, driving, and the relationship between people and cars.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.