Director, Field & Channel Marketing - EMEA

Who is Tenable?

Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 50 percent of the Global 2000, and large government agencies. Come be part of our journey!

What makes Tenable such a great place to work?

Ask a member of our team and they’ll answer, “Our people!” We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you’re part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together!

Your Role:

The Account-Based Marketing team at Tenable is a thriving, results-oriented team of go-getters, developing and executing go-to-market programs in collaboration with savvy marketing and sales colleagues.

The Sr. Director of Account Based Strategy will lead this team by mentoring, supporting their strengths and creating an environment for these individuals and this program to mature, expand and continue annual increases in measurable contribution to pipeline and revenue growth at Tenable.

Your Opportunity:

• Lead the development, management, and measurement of global targeted account-focused strategy to drive awareness, pipeline acceleration and revenue expansion.
• Foster the team to continue the growth and development of current programs and to conceive new programs, driven and optimized by data.
• Support the organizational maturity in data and insight-driven go-to-marketing through a focus on defined accounts and strategy.
• Obsess over all current and future customer experience journeys, finding opportunities for improvement and new ways to inspire multi-functional teams to deliver against long-term account-based growth goals.
• Actively engage and support Demand Ecosystem peers and leadership on collaborative development of effective programs and processes across distributed marketing, sales and operational teams and strategies.
• Energetically evangelize, train, and promote global Account-based initiatives across the operational landscape.
• Track, measure and report on pipeline metrics across ABM programs. Make data-driven decisions to invest more where we see success and de-prioritize programs that are not generating returns.
• Manage the overall ABM budget, guide spending priorities, achieve the marketing ROI goal, and ensure there is closed loop feedback so the organization can learn and improve as we go.
• Define and lead global ABM strategy and program.
• Create and maintain ABM annual budget of $7M.
• Prioritization of team workloads.
• Hiring and performance assessments.
• Lead the culture shift in Account Based Targeting.
• May perform other duties and responsibilities that management may deem necessary from time to time.

What You'll Need:

• Minimum 10-years leadership in integrated marketing programs – including deep knowledge of core business metrics, data-driven marketing, demand marketing, digital marketing.
• Minimum 5-years Account-Based experience leadership, strategy, and execution of account-based lifecycle marketing.
• Aptitude and passion for both strategy formulation and program execution.
• Experience creating and leading teams to execute campaigns and programs that drive engagement and deliver measurable pipeline.
• Strong executive presence and ability to comfortably collaborate and communicate with senior leaders, sales teams, c-level customers, and prospects.
• Analytical literacy: ability to leverage data and data insights for strategic and tactical planning, optimization and collaboration.
• Prove experience and buyer journey and customer experience.
• Deep understanding of marketing to the buyer’s journey throughout the B2B lifecycle.
• Ability to work at a computer for an extended period of time.
• Globally distributed client organization that operates both in-office and remotely.
• Participate in training sessions, presentations, and meetings; sometimes being the presenter of these trainings.
• Infrequent travel required.

We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels. If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact Recruiting@Tenable.com for further assistance.

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