Account Director - Shopper Marketing

Teamwass Open · verified Sep 10, 2026

London Office Full-time Director General Marketing

Leadership General Marketing role at Teamwass. London Office · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll guide senior client relationships across Global Travel Retail and shopper marketing accounts
You'll steer integrated campaigns and retail activations across airports, duty-free and stores
You'll manage scopes, forecasts, fees and budgets while finding opportunities for account growth
You'll lead multidisciplinary teams, coach managers and keep international workstreams on track
You'll use shopper insight and performance results to improve future activations

What you bring

Bring substantial partnership activation and global toolkit experience across multiple brands and shopper channels
Show experience with global sport or entertainment rights holders and international marketing programmes
Understand Global Travel Retail, airport retail, duty-free and omnichannel shopper marketing
Have senior-stakeholder leadership, budget, forecasting and account-profitability experience
Lead multidisciplinary teams and simultaneous international workstreams with strong project discipline

Who this fits

This role suits a senior agency or client-side marketer who can lead global shopper programmes, advise senior clients and grow accounts. You'll work across Europe, IMEA, APAC and the Americas, with international travel expected for client meetings, market visits and major activations. The role is based in the London office and includes mentoring Account Managers and Senior Managers.

From the employer

THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Our brands and properties group partners with iconic brands and rights holders to turn relevance into revenue through integrated strategy and consulting, creative, live experiences and commercialization. We help clients understand, connect to and inspire global audiences by bringing together brands, properties and talent/creators to build meaningful relationships that drive measurable business outcomes.

Shaped by our belief in the unifying power of sports, music and entertainment, THE·TEAM leads with intelligence, ideas and influence. For more information, please visit the.team.

OVERVIEW

We're looking for an experienced Account Director to join our growing GTR/Shopper Marketing team. This is a huge opportunity to help shape one of THE·TEAM’s fastest-growing service offerings, delivering integrated shopper marketing campaigns, global activations and retail experiences for some of the world's leading consumer brands.

Working across Europe, IMEA, APAC and the Americas, you'll help lead the strategic development and delivery of Global Travel Retail programmes that connect brands with shoppers across airports, duty-free and retail environments. As the senior client lead, you'll build trusted relationships, drive commercial growth, inspire high-performing teams and help establish THE·TEAM as a leader in Global Travel Retail & Shopper Marketing.

WHAT YOU’LL BE DOING

Client/Account Oversight

Act as a senior lead across a portfolio of Global Travel Retail & Shopper Marketing clients, building trusted relationships with senior stakeholders.
Develop a deep understanding of client objectives, shopper behaviour and market trends to provide strategic counsel.
Oversight on annual planning, quarterly business reviews and strategic discussions to drive long-term client growth.
Build strong relationships with retailers, airport partners, production partners and key stakeholders.
Develop an excellent understanding of client strategy and brand objectives, market and key competitor threats
Oversight of robust partnership strategy & campaigns, delivering measurable results against overall brand strategy
Oversee KPI setting and campaign evaluation with client team, rights holders and THE·TEAM team

Campaign & Activation Leadership

Lead the strategic development and delivery of integrated shopper marketing campaigns across Global Travel Retail, duty-free, airports and retail environments.
Oversee the design, production and delivery of activation materials including 2D/3D creative, digital screens, retail theatre and in-store visibility assets.
Oversee multiple activations across Europe, IMEA, APAC and the Americas, ensuring alignment with global brand strategy whilst enabling local market relevance.
Oversee premium airport activations and collaborate with internal teams to develop scalable shopper engagement mechanics, promotional campaigns and omnichannel activations.
Support the development of global playbooks and activation toolkits, ensuring consistency across markets.
Provide senior oversight of flagship industry events, including TFWA Cannes, from concept through to delivery.

Account & Team Leadership

Ensure all campaigns are delivered to the highest creative, operational and commercial standards. Ensure that project timelines are (over)delivered upon by client account leads, accurate budget & project reporting
Lead onboarding of new people, programmes, campaign transitions and asset management where required.
Mentor and develop Account Managers and Senior Managers, creating a collaborative, high-performing team culture.
Foster strong relationships across strategy, creative, production and project management teams to deliver integrated solutions.

Commercial & Financial Management

Own the commercial performance of your client portfolio, driving profitability and sustainable growth.
Lead scope development, forecasting, fee negotiations and budget management.
Identify new business opportunities and contribute to the continued growth of THE·TEAM Global Travel Retail & Shopper Marketing offering.
Partner with procurement, finance and legal teams to ensure commercial compliance across all programmes.

Innovation & Insight

Stay ahead of Global Travel Retail and shopper marketing trends to bring fresh thinking and innovation to client campaigns.
Use shopper insights and campaign performance to optimise future activations and deliver measurable business impact.

WHAT YOU NEED:

Significant experience working on partnership activations and global toolkit creation, across several brand sectors and shopper channels including, on premise, global travel retail, grocery and customer engagement either agency or client-side.
Experience working with, or for global sport/entertainment rights holders
Strong understanding of Global Travel Retail, airport retail, duty-free and omnichannel shopper marketing.
Proven experience leading global campaigns, activation toolkits and international marketing programmes.
Strong client leadership skills with experience managing senior stakeholders and growing strategic accounts.
Commercially minded, with experience managing significant budgets, forecasting and account profitability.
Excellent project leadership skills, managing multiple international workstreams simultaneously.
Experience leading multidisciplinary teams and developing high-performing talent.
Outstanding communication, presentation and stakeholder management skills.
Experience working across international markets including Europe, IMEA, APAC and the Americas.
Willingness to travel internationally to support client meetings, market visits and major activations.

THE·TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.