Performance Marketing Manager
At a glance
Manager-level Performance Marketing role at Team17 Digital. Remote, United Kingdom · full-time.
Pay not stated Performance Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan and run paid campaigns around each game’s goals, audiences, budgets, competitor activity and channel requirements
- Set up and check campaigns delivered with agencies, then improve performance and the player journey, including landing pages
- Lead email work from audience segmentation and creative through execution, optimisation and reporting
- Brief media, platform and creative partners, including on video and static ad assets for specific audiences and channels
- Combine campaign, analytics and store data into reports, benchmarks and recommendations for internal teams and studios
What you bring
- Hands-on experience running PC and console campaigns across major platforms such as Meta, Google or Reddit
- Strong knowledge of PC and console games marketing, including endemic media, platform stores and attribution challenges
- Advanced campaign optimisation and analysis skills, with experience using GA4, Google Tag Manager and digital analytics
- Extensive email marketing and segmentation experience, preferably with HubSpot or Mailchimp
- A solid grasp of attribution methods, performance creative, and privacy rules covering advertising, tracking, cookies and CRM
Who this fits
This role suits a hands-on performance marketer who can move between campaign execution, analysis, partner management and email. You’ll work across different games, audiences, budgets and objectives, and need to make informed decisions when data is incomplete. The role is remote in the United Kingdom.
From the employer
About the role
The Performance Marketing Manager drives player acquisition and retention across the Team17 portfolio by planning, executing and optimising performance marketing campaigns.
The role is an integral part of the cross-functional marketing team, working closely with Brand Managers to understand the strategy and objectives of our games.
Day to day, the role takes hands-on ownership of the development, delivery and optimisation of multi-channel performance marketing campaigns to drive customer acquisition, revenue growth and marketing efficiency. It also partners with the Creative Services team to ensure assets are briefed and aligned to channel and audience needs, and built to deliver strong commercial results.
Role Responsibilities
- Planning - Define and deliver performance marketing campaigns across paid media channels based on title objectives, target audiences, competitor analysis, budgets, ROI projections, channels & platform requirements.
- Launch set-up and execution – Ensure precise set-up through hands-on management and checking of campaigns delivered through agencies / partners.
- Optimisation – Deliver ongoing end to end optimization of campaigns and the player journey (e.g. UX of landing pages) based on performance metrics and best practices.
- Media Management – Brief, negotiate, manage, and / or supervise endemic campaigns with external partners like IGN, Future, Twitch, Discord.
- Store Campaigns – Brief, negotiate, manage, and/ or supervise direct store campaigns with PlayStation (NetAds) & XBOX.
- Email & CRM - Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
- Insights - Translate paid media, analytics and store data into actionable insights, recommendations and internal benchmarks.
- Performance-Led Creative - Provide clear, performance-led briefs, that incorporate best-practice, and lead guidance to creative partners on video and static ad asset requirements.
- Legal & Data Compliance – Partner with Legal and relevant teams to ensure advertising, tracking, cookies, CRM and other activity meets privacy and compliance requirements.
- Reporting – Develop comprehensive reporting suite for internal teams and external studios. Connect campaign data, analytics and commercial performance to develop recommendations.
Technical Skills & Experience
- Hands-on experience of running PC and console (mobile a bonus) campaigns across major platforms including Meta, Google, Reddit, TikTok, X, Snapchat and Amazon.
- Videogaming ecosystem - Strong knowledge of PC/console games marketing, including endemic media, platform/stores, and the specific attribution challenges of the sector.
- Optimisation - Advanced campaign optimisation and performance analysis skills.
- Tools - Strong experience with GA4, Google Tag Manager, event mapping/tagging and digital analytics; Adobe Analytics desirable.
- Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp.
- Attribution - Strong understanding of attribution approaches and tools, with the ability to work effectively where attribution is incomplete or evolving.
- Creative - Understands Performance creative best practice across video and static assets.
- Analysis – skilled at combining media, analytics and store data to build benchmarks.
- Privacy - Strong understanding of digital privacy and compliance requirements across advertising, tracking, cookies and CRM.
- Mobile advertising, MMP and mobile network experience within gaming is desirable but not mandatory.
People Skills
- Project management skills and ability to manage competing priorities.
- Relationship and stakeholder management across internal & external partners (games studios a bonus).
- Analytical and commercial, with the ability to turn data into recommendations.
- Comfortable with assumptions & problem solving – accepting incomplete data, and making informed assumptions, testing hypotheses and building greater predictability over time.
- Clear communicator, able to brief partners effectively and champion the function.
- Adaptable and able to work across different games, audiences, budgets and campaign objectives.
- Adept at negotiation in the media space.
- Strong knowledge of the games market and trends.
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