Analyst Digital Marketing
At a glance
Mid-level Digital Marketing role at TE Connectivity. Bangalore.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll advise campaign managers and stakeholders on digital strategy, channel choices, and performance
- You'll turn marketing goals into paid and organic social plans, then test audiences, creative, messages, and channel mix
- You'll run integrated campaigns across web, social, email, and paid media, including setup, tracking, and measurement
- You'll build landing pages in AEM and improve web content for search, conversion, and engagement
- You'll present results and optimization recommendations while maintaining brand, privacy, compliance, and accessibility standards
What you bring
- You bring a bachelor's degree in marketing, communications, digital media, or a related field
- You have customer-facing digital campaign planning and execution experience spanning four to five years
- You have at least four years managing digital marketing and paid social campaigns, with paid social required
- You are proficient with AEM, LinkedIn, Facebook, and Sprinklr; AEM 6.5 familiarity is preferred
- You communicate clearly, build relationships, and manage competing priorities in a fast-moving team
Who this fits
This role suits someone comfortable advising stakeholders while executing digital campaigns across a global, multicultural business. You should be able to work collaboratively, handle multiple priorities, and use data to improve campaign performance. The listed location is Bangalore, India.
From the employer
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
Job Overview
The Digital Marketing and Social Media Analyst combines hands-on execution, strategic insight, and technical expertise. This role enhances our business partners' digital marketing efforts through a balance of day-to-day operations and a consultative, strategic approach. Key responsibilities include executing digital marketing tactics like running social media campaigns, identifying content gaps, and managing web assets. This role requires exceptional communication skills, adaptability, and the ability to thrive in a dynamic, global, multi-cultural business environment.
Job Responsibilities:
Strategic Partnership:
- Act as a trusted advisor to campaign manager, internal and external stakeholders, providing strategic guidance on digital marketing initiatives and channel effectiveness.
- Collaborate with cross-functional teams including Product Marketing, Integrated Marketing and Marketing Operations.
- Facilitate alignment between campaign objectives and digital execution strategies.
- Present recommendations, campaign results, performance reviews, and optimization plans to stakeholders at various organizational levels.
- Influence decision-making through data-driven insights and demonstrated subject matter expertise.
Social Media Campaign Management:
- Partner with business stakeholders to translate marketing objectives into channel-specific social media strategies and execution plans.
- Develop audience targeting recommendations, content frameworks, and campaign structures to maximize engagement, lead generation, and conversion performance.
- Optimize paid and organic social programs through continuous testing, including audience segmentation, creative variations, messaging, and channel mix.
- Establish and maintain channel governance, best practices, and publishing standards across global social media properties.
Digital Campaign Execution:
- Support end-to-end execution of integrated digital marketing campaigns across web, social, email, and paid media channels.
- Collaborate with campaign managers and product marketing teams to align digital tactics with demand generation and revenue objectives.
- Recommend optimization opportunities throughout the campaign lifecycle using performance data and present recommendations.
- Partner with marketing operations teams to ensure proper campaign setup, tracking, tagging, and measurement.
- Implement A/B testing and conversion rate optimization initiatives to improve campaign effectiveness and user engagement.
- Ensure digital marketing activities adhere to brand, compliance, privacy, and accessibility standards.
AEM Content Management & Web Experience Optimization:
- Serve as the subject matter expert for Adobe Experience Manager (AEM),creating landing pages on TE.com providing guidance on content authoring best practices, governance, and user experience standards.
- Optimize web content for SEO, conversion, and user engagement.
- Ensure proper implementation of metadata, tagging structures, and content taxonomy to support searchability and reporting
Desired Candidate Profile:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 4-5 years of experience in a customer facing digital campaign planning and execution role
- Proficient in Adobe Experience Manager (AEM) and social media platforms (LinkedIn, Facebook and Sprinklr).
- Excellent written and verbal communication skills with attention to detail.
- Ability to work collaboratively in a fast-paced environment, managing multiple priorities effectively.
- 4+ years of experience in managing and executing digital marketing and paid social media campaigns.
- Experience in paid social campaign management is required.
- Experience with digital marketing tools such as Sprinklr, LinkedIn campaign management is required.
- Familiarity with AEM 6.5 is preferred.
- Strong relationship management and communication skills.
Competencies
Values: Integrity, Accountability, Inclusion, Innovation, TeamworkABOUT TE CONNECTIVITY
TE Connectivity plc (NYSE: TEL) is a global industrial technology leader creating a safer, sustainable, productive, and connected future. As a trusted innovation partner, our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, energy networks, automated factories, data centers enabling artificial intelligence, and more.
Our more than 90,000 employees, including 10,000 engineers, work alongside customers in approximately 130 countries. In a world that is racing ahead, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat, Instagram and X (formerly Twitter).
WHAT TE CONNECTIVITY OFFERS:
We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority!
• Competitive Salary Package
• Performance-Based Bonus Plans
• Health and Wellness Incentives
• Employee Stock Purchase Program
• Community Outreach Programs / Charity Events
• Employee Resource Group
IMPORTANT NOTICE REGARDING RECRUITMENT FRAUD
TE Connectivity has become aware of fraudulent recruitment activities being conducted by individuals or organizations falsely claiming to represent TE Connectivity. Please be advised that TE Connectivity never requests payment or fees from job applicants at any stage of the recruitment process. All legitimate job openings are posted exclusively on our official careers website at te.com/careers, and all email communications from our recruitment team will come only from actual email addresses ending in @te.com. If you receive any suspicious communications, we strongly advise you not to engage or provide any personal information, and to report the incident to your local authorities.
Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.
Not this one either?
Claude or ChatGPT reads the other 86,068 for you.
Get better matches →
