Growth Marketer
At a glance
Mid-level Growth Marketing role at Tavus. San Francisco · full-time · no salary stated · we estimate $137,475–$192,500.
Tavus has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Plan experiments across channels, messaging, landing pages, onboarding, pricing, and lifecycle communications
- Find customer-journey friction and test ways to improve conversion, from acquisition through retention and expansion
- Launch paid and organic campaigns, then improve website and landing-page results through testing
- Build lifecycle campaigns that move users from sign-up toward active use, qualified opportunities, and adoption
- Work with Product and Sales on onboarding, product-led growth, lead quality, and conversion into pipeline
What you bring
- You have owned measurable growth results in B2B SaaS, developer tools, API-first technology, or a fast-growing startup
- You understand acquisition, activation, retention, and monetization, and use data to prioritize and assess results
- You can work across paid acquisition, lifecycle marketing, conversion optimization, and product-led growth
Who this fits
This hands-on role suits a commercially minded marketer who can pair creative messaging with analytical discipline and move from planning to execution. The position is onsite in San Francisco, with regular in-person collaboration.
From the employer
Growth Marketer – Tavus
About Tavus
Tavus is a research lab pioneering human computing. We are creating new interfaces that bridge the gap between people and machines—removing the friction of today’s systems. Our real-time human simulation models enable machines to see, hear, respond, and appear real, allowing for meaningful, face-to-face conversations.
Our technology infuses emotional intelligence into scalable, reliable virtual agents available 24/7, in every language, and on our terms. Imagine a therapist everyone can afford, a personal trainer adaptable to your schedule, or a fleet of medical assistants able to give every patient personalized care.
With Tavus, individuals, enterprises, and developers can build conversational agents that connect, understand, and act with empathy at scale. We’re a Series B company, backed by investors including Sequoia Capital, Y Combinator, and Scale Venture Partners.
Join us and help shape a future where humans and machines truly understand each other.
The Role
Own measurable growth from discovery to long-term adoption
We are seeking a Growth Marketer to build and scale the engine that transforms awareness into adoption, engagement, and revenue. You'll take ownership of growth initiatives across acquisition, activation, lifecycle, conversion, and product-led growth—identifying drop-off points in the customer journey, developing clear hypotheses, and running disciplined experiments to improve performance.
This highly cross-functional and hands-on role involves close collaboration with Product, Sales, Design, Data, and the broader Marketing team. You'll develop campaigns, optimize customer journeys, and uncover new growth channels. As part of your work, you'll leverage the Tavus platform, use interactive demos, conversational video, and personalized experiences to create standout campaigns with measurable impact.
This is a unique opportunity for a commercially minded marketer who pairs creativity with analytical rigor and seeks meaningful ownership at a high-growth AI company.
What You'll Do
Drive growth strategies across acquisition, activation, conversion, retention, and expansion
Develop a deep understanding of our key audiences—developers, product teams, and enterprise buyers—and turn insights into targeted campaigns
Analyze the customer journey to identify friction points and opportunities for improved conversion
Build and manage a structured experimentation roadmap across channels, messaging, landing pages, onboarding, pricing, and lifecycle communications
Launch and optimize paid and organic acquisition campaigns
Improve website and landing-page conversion through robust testing, segmentation, positioning, and calls to action
Create lifecycle campaigns to drive users from sign-up to value, active usage, qualified opportunities, and long-term adoption
Partner with Product to improve onboarding, feature adoption, and product-led growth loops
Use Tavus technology to deliver creative experiences, including live demos and personalized video campaigns
Collaborate with Sales to improve lead quality, nurture, routing, and conversion from MQL to pipeline
Define success metrics, build clear reporting, and communicate progress, learnings, and next steps
Lead growth initiatives from hypothesis through execution, analysis, and scaling
Help build and document processes, systems, and playbooks for scalable, repeatable growth
You’ll Thrive Here If You
Have experience owning measurable growth outcomes for B2B SaaS, developer tools, API-first technology, or fast-growing startups
Understand the dynamics of acquisition, activation, retention, and monetization
Are highly analytical, using data to spot opportunities, prioritize, and measure success
Balance short-term pipeline wins with longer-term product adoption and sustainable growth
Possess a strong experimentation mindset to turn opportunities into testable hypotheses
Are comfortable across paid acquisition, lifecycle marketing, CRO, and product-led growth
Understand funnels, cohorts, attribution, conversion rates, CAC, LTV, retention, and payback periods
Move smoothly between strategic planning and tactical execution
Combine creative instincts with analytical skills for strong messaging
Communicate clearly, take ownership of outcomes, and operate effectively in a fast-paced, autonomous environment
Are excited about AI and eager to help define a new category
Nice To Haves
Experience marketing technical products to developers, product leaders, or enterprise tech buyers
History of building repeatable growth engines in Series A/B companies
Track record improving product activation, free-to-paid conversion, retention, or expansion
Experience managing paid media budgets and acquisition efficiency
Familiarity with platforms such as HubSpot, Segment, Amplitude, Mixpanel, Google Analytics, or Looker
Knowledge of marketing automation, CRM architecture, audience segmentation, and attribution
Comfortable using SQL or collaborating with analysts to answer growth questions
Experience with account-based marketing or enterprise demand generation
Success launching new products, entering new markets, or shaping new categories
Exposure to the Tavus API—bonus points if you’ve built something with it already!
Benefits
When you join Tavus, you’re part of a collaborative, high-impact team. Our benefits include:
Competitive salary
Equity in a fast-growing Series B AI research company
Flexible working with regular in-person collaboration in San Francisco
Unlimited PTO
Comprehensive healthcare coverage
Equipment and professional development stipends
Team events and offsites
At Tavus, you’ll learn quickly, directly influence company growth, and work alongside people you truly enjoy.
Our Culture
Culture creators, not culture fits. Diversity is core to our success—it drives how we hire, build, and communicate. By bringing together unique perspectives, we build stronger products and experiences. Tavus is growing fast, and we want you to grow with us.
Ready to help define how the world discovers and adopts conversational video? Apply today!how the world discovers and adopts conversational video?
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