Senior Growth Manager, Pakistan

Taptap Send taptapsend.com Open · verified Aug 23, 2026

Dubai Full-time Senior Growth Marketing

Senior Growth Marketing role at Taptap Send. Dubai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Bring in new customers through performance marketing, partnerships, referrals, and growth campaigns
Improve engagement, retention, repeat transactions, and customer lifetime value
Build and refine CRM and lifecycle programs across multiple channels
Use segmentation and cohort analysis to uncover customer growth opportunities
Run experiments, monitor growth metrics, and recommend improvements across the customer journey

What you bring

At least five years in growth, CRM, performance marketing, or customer lifecycle management
Strong analytical ability and a record of using data to guide decisions
Experience in fintech, payments, remittances, or another consumer digital business is preferred
Strong cross-functional collaboration and project management skills

Who this fits

You’ll suit a senior growth marketer who can connect acquisition, customer behavior, experimentation, and retention. The role focuses on Pakistan and is listed in Dubai, United Arab Emirates. You’ll work with Marketing, Product, Data, Partnerships, CRM, and Customer Support teams.

From the employer

About Us

We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.

Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.

We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.

Here’s a little more:

Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)
Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more
Built by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission
Truly global team - 250+ people, 50+ nationalities, 50+ languages
Guided by our values - ownership, impact, humility, and heart - in deed, not just word

Role

We are looking for a Senior Growth Manager to drive user growth across the customer lifecycle—from acquiring new users to increasing engagement, retention, and lifetime value of existing customers. You will work cross-functionally with Marketing, Product, Data, Partnerships, and CRM teams to deliver sustainable growth through data-driven initiatives.

Responsibilities

Drive new customer acquisition through performance marketing, partnerships, referrals, and growth campaigns.
Increase customer engagement, retention, repeat transactions, and lifetime value.
Develop and optimize lifecycle and CRM campaigns across multiple channels.
Analyze customer behavior and identify growth opportunities through segmentation and cohort analysis.
Design and execute experiments to improve conversion, activation, and retention.
Track and report on key growth metrics, providing actionable insights and recommendations.
Collaborate with Product and Customer Support to improve the end-to-end customer experience.

Requirements

5+ years of experience in Growth, CRM, Performance Marketing, or Customer Lifecycle Management.
Strong analytical skills with experience using data to drive decisions.
Experience in fintech, payments, remittances, or other consumer digital businesses is preferred.
Excellent cross-functional collaboration and project management skills.

Taptap Values

Impact first

Team next

Accept reality

Propose solutions

Win with grit

Be proactively candid, with yourself and others

Love the particular

Own it

Create positive energy

Maybe, even have fun

Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.

If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.

Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.