Paid Media Manager (Retail Media)

takealot.com Open · verified Aug 23, 2026

Cape Town Manager Paid Media

Mid-level Paid Media role at takealot.com. Cape Town.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run and optimize paid campaigns across Google Search and Shopping, Meta, TikTok, DV360, and other performance channels
Use value-based bidding and audience segmentation to improve ROAS, acquire customers profitably, and grow high-CLV groups
Plan creative, copy, landing-page, and incrementality tests to assess whether media spend drives additional results
Analyze new, returning, and profitable customer segments, then turn CLV and campaign data into budget recommendations
Guide the Retail Media team on platform practices, optimization methods, and performance analysis

What you bring

A degree in Marketing, Statistics, Mathematics, or Computer Science
Five to seven-plus years of hands-on paid advertising experience in a large, fast-moving e-commerce business
Google Ads and Google Analytics certifications, plus account management experience
Expert practical skill with Google Ads and Meta Ads, strong Google Marketing Platform capability, and mobile app acquisition and retention experience

Who this fits

You’ll suit a hands-on technical manager who combines campaign execution, performance analysis, testing, and team mentorship. The role is based in Cape Town and fits someone comfortable taking ownership, working collaboratively, and responding to direct feedback. A degree, the stated certifications, and substantial paid advertising experience are required.

From the employer

takealot.com, South Africa's leading online retailer, is looking for a highly talented Paid Media Manager to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

The purpose of the role is to drive maximum investment return (ROAS) across all performance advertising channels for brands as a part of the Retail Media offering.

This position reports to the Head of Performance & Projects

Your responsibilities will include:

Advanced Campaign Execution: Lead the hands-on, end-to-end execution, advanced optimization, and daily management of all paid media campaigns, including SEM (Google Search & Shopping), Social (Meta, TikTok), Display & Video (DV360)
Performance Optimization & ROI: Implement and relentlessly refine advanced bidding strategies (e.g., value-based bidding) calibrated for the brand’s Customer Lifetime Value (CLV) and/or ROAS targets.
Audience & Profitability Focus: Design and implement sophisticated audience segmentation strategies to isolate, target, and scale high-CLV customer cohorts and drive new customer acquisition at a profitable CAC for the brands.
Incrementality & A/B Testing: Develop and execute a robust testing roadmap, including creative/copy tests, landing page tests, and incrementality tests (e.g., geo-lift, conversion lift) to validate media spend effectiveness.
Technical Mentorship: Act as the technical lead and mentor for the Retail Media team, guiding them in platform best practices, optimization techniques, and data analysis.
Analytics & Reporting: Conduct deep-dive analysis, segmenting performance by new-to-brand vs. returning customers, customer profitability, and CLV cohorts to provide actionable insights.

Output:

Primary Mandate: Consistent delivery of core performance KPIs (e.g., ROAS, Revenue, Customer Lifetime Value (CLV), and CAC).
Efficiency: Measurable improvement in portfolio efficiency (ROAS/CAC) driven by advanced bidding, audience segmentation, and incrementality-focused testing.
Actionable Incrementality Insights: Conclusive, data-backed results from incrementality tests that directly inform the Head of Paid Media's budget allocation strategy.
Execution Quality: Flawless, best-in-class campaign execution across all platforms with 100% budget pacing accuracy.
Team Development: Successful mentorship and measurable technical upskilling of junior team members.

Qualification & Experience:

A Degree is required within Marketing, Statistics, Mathematics or Computer Science.
5-7+ years of hands-on experience in a paid advertising role.
Proven, demonstrable experience in a large-scale, fast-paced e-commerce environment.
Certifications: Google Ads (Required), Google Analytics (Required).
Account Management experience.

Attributes Required:

Expert-level, hands-on proficiency with the Google Ads suite (Search, Shopping, App, Display).
Expert-level, hands-on proficiency with Meta Ads (Facebook/Instagram).
Strongly proficient with the Google Marketing Platform (SA360, DV360).
Proven experience with Mobile App Marketing (Acquisition and Retention).

The Environment:

takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.
We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
We are short on ego and high on output.
We are doers and not only thinkers, its all in the execution after all.
We love what we do and what we are creating.
We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking.

If you meet the above you are an Extraordinary Mind so come and join us!

Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply.