Creative Strategist - Maternity Leave Replacement / Contractor

taboola Open · verified Aug 22, 2026

Tel Aviv Mid-level Creative

Mid-level Creative role at taboola. Tel Aviv.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn internal and external data into briefs that guide studios, editors, designers, and vendors
Set optimization strategy for copy, images, video, and landing pages, then test variants across platforms
Create webinars and internal briefings to share creative insights with teams and clients
Partner with performance marketing and media buying to refine creative for user acquisition
Measure and explain business effects such as spend uplift and CTR/CVR movement

What you bring

Three to five years in performance creative, creative strategy, or ad creative within digital advertising
Know global media buying, TikTok, Facebook, Instagram, YouTube, LinkedIn, landing page performance, and content marketing
Use data and testing frameworks to guide creative choices, with user acquisition funnel experience
Have worked with generative AI tools in creative workflows
Manage complex concurrent work and present insights clearly in fluent written and spoken English

Who this fits

You’ll suit a data-led creative strategist who can work across creative, performance marketing, media buying, and client-facing education. The role is based in Tel Aviv and supports a global team in a high-pressure environment. It is a full-time independent contractor assignment replacing a maternity leave.

From the employer

About the Role

As a Performance Creative Specialist, you will serve as a strategic partner at the intersection of creative and data. You’ll join Taboola’s global Creative Shop, working hands-on to translate data into sharp, actionable creative briefs, produce high-performing assets (copy, images, videos, and landing pages), and relentlessly A/B test them to optimize campaigns for our internal User Acquisition team.

About the Creative Shop

Taboola’s Creative Shop is a global team of strategists, designers, data analysts, copywriters, and video editors who support our most valued clients and internal teams with creative direction and innovation.

Responsibilities

Briefing & Execution: Translate internal and external data into actionable best practices and clear creative briefs for the studio, video editors, designers, and external vendors.
Asset & Campaign Optimization: Lead the strategy for optimizing campaign assets (copy, images, videos, and landing pages) using A/B testing frameworks to ensure they hit the mark across different platforms.
Knowledge Sharing: Create and deliver educational materials (webinars, internal briefings) for both internal teams and external clients to share creative insights and best practices.
Cross-Team Collaboration: Work closely with performance marketing and in-house media buying teams to monitor and iterate on creative strategy for Taboola’s internal user acquisition efforts.
Performance Analysis: Analyze and communicate the business impact of creative strategy initiatives (e.g., spend uplift, CTR/CVR improvements).
This is a full time job

Requirements

3–5 years of experience in a performance creative, creative strategy, or ad-creative role within digital advertising.
Strong understanding of global digital media buying, ad platforms (TikTok, FB, Instagram, YouTube, LinkedIn), landing page performance, and content marketing.
Demonstrated success in using data and testing frameworks to drive creative decisions.
Familiarity with user acquisition funnel strategies, especially for in-house growth teams.
Experience working with or implementing generative AI tools in creative workflows.
Ability to manage multiple, complex tasks simultaneously in a global, high-pressure environment.
Excellent presentation and communication skills for sharing insights with internal stakeholders and clients.
Fluent in English – verbal and written communication.
Working Scope & Engagement: This position is an independent contractor engagement billed against tax invoices (Hesbonit Mas). The regular full-time commitment is based on a standard 42-hour workweek (or ~182 monthly hours across 5 days, scaled down to ~145 monthly hours for a 4-day scope), calculated and paid at an agreed hourly rate upon receipt of monthly time logs and invoices.