Paid Media Buyer
Industry Full-time Mid-level Paid Media
Mid-level Paid Media role at Sunny Health & Fitness. Industry · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan, launch, and improve campaigns across Google Ads, Bing, Meta, YouTube, LinkedIn, and other channels
- Handle keywords, audiences, ad copy, bids, and campaign experiments
- Review performance each day and work toward CPA, ROAS, CTR, and CVR goals
- Work with designers and content creators on ads and landing pages built to convert
- Turn results into reports and recommendations using Google Analytics, Looker Studio, and Excel or Sheets
What you bring
- Two to four years managing PPC campaigns in an agency or fast-moving internal team
- Hands-on command of Google Ads, Meta Ads, and other paid advertising platforms
- Strong analytics experience covering attribution, conversion tracking, and campaign measurement
- Experience with Google Tag Manager, Looker Studio, SEMrush, or comparable tools
- Ability to run A/B tests, improve landing pages, and use spreadsheets for pivots, visualizations, and forecasts
Who this fits
You’ll suit a data-focused paid media operator who enjoys testing campaigns and pursuing performance targets. The role is full-time and requires working on-site in the City of Industry, California.
From the employer
*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*
We are seeking a data-driven Paid Media Buyer to manage and optimize our performance marketing campaigns across Google Ads, Bing, Meta, and other paid channels. This role is ideal for someone with a deep understanding of PPC strategy and execution, and who thrives on hitting CPA, ROAS, and lead generation targets.
Key Responsibilities
Requirements
Benefits:
We are seeking a data-driven Paid Media Buyer to manage and optimize our performance marketing campaigns across Google Ads, Bing, Meta, and other paid channels. This role is ideal for someone with a deep understanding of PPC strategy and execution, and who thrives on hitting CPA, ROAS, and lead generation targets.
Key Responsibilities
- Plan, execute, and optimize paid media campaigns across Google Ads, Bing, Meta (Facebook/Instagram), YouTube, and LinkedIn.
- Manage keyword research, audience targeting, ad copywriting, bidding strategies, and campaign testing.
- Monitor campaign performance daily to ensure KPIs (CPA, ROAS, CTR, CVR) are consistently met or exceeded.
- Collaborate with designers and content creators to develop high-converting ad creatives and landing pages.
- Provide regular performance reports and actionable insights using tools like Google Analytics, Looker Studio, and Excel/Sheets.
- Conduct A/B and multivariate testing across ad creatives, copy, landing pages, and bidding strategies.
- Stay current on PPC trends, platform updates, and industry best practices.
Requirements
- 2–4 years of experience managing PPC campaigns, ideally in an agency or fast-paced in-house environment.
- Proven expertise in Google Ads (Search, Display, Shopping), Meta Ads, and other paid platforms.
- Strong analytical skills with experience in Google Analytics, attribution modeling, and conversion tracking.
- Hands-on experience with tools such as Google Tag Manager, Looker Studio, SEMrush, or similar.
- Proficiency in A/B testing and landing page optimization.
- Strong Excel/Sheets skills – pivot tables, data visualization, and forecasting models.
- Google Ads and Meta certifications are a plus.
Benefits:
- Medical, Dental, Vision Insurance: Company covers 80% for employees only.
- Life Insurance: Fully covered by the company
- 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested
- Sick Paid Leave
- 7 Paid Holidays (Eligible after probation period)
- Accrued Vacation
- Company provides discounts for fitness equipment for our employees
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