Marketing Director
At a glance
Director-level Marketing Leadership role at Sunny Health & Fitness. United States · full-time · no salary stated · we estimate $154,600–$246,872 across the United States.
Sunny Health & Fitness has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set brand and product marketing plans around company goals, growth, awareness, and sales
- Run coordinated campaigns across digital, PR, events, and traditional channels
- Lead, coach, and prioritize the marketing team while aligning with Sales and Product Development
- Guide content, social media, and digital programs across SEO/SEM, email, display, affiliate, and marketplace channels
- Use research, KPIs, testing, and budget reviews to improve campaign results and spending
What you bring
- A bachelor’s or master’s degree in Marketing, Communications, or a related field
- At least five years in senior marketing roles, including successful digital marketing leadership
- Background in B2C or B2B retail, preferably with consumer product brands
- Strong command of SEO/SEM, paid social, email, display, affiliate, and marketplace marketing
- Proficiency with Google Analytics, WebTrends, Google Ads, and other analytics tools
Who this fits
You’ll suit this role if you are a hands-on marketing leader who can manage a team, work across departments, and connect brand work to commercial goals. You’ll need to be comfortable with content, creative development, social media, analytics, campaign testing, and budget oversight. This is a full-time position, but the listing does not provide a work location or timezone.
From the employer
Position Overview:
Sunny Health & Fitness is seeking a strategic, creative, and results-driven Marketing Director to lead the development and execution of our brand and marketing initiatives across multiple channels. This individual will play a pivotal role in shaping the company's brand identity, driving awareness, and supporting product launches through compelling campaigns, content, and customer engagement strategies. The ideal candidate is a hands-on leader with a strong background in digital marketing, team development, and cross-functional collaboration.
Key Responsibilities:
Marketing Strategy & Execution
- Lead the development and implementation of the overall brand strategy, ensuring alignment with company goals and market positioning.
- Develop marketing strategies for both new and existing products, with a focus on brand growth, awareness, and sales support.
- Oversee execution of integrated marketing plans across digital, PR, events, and traditional marketing channels.
Team Leadership & Collaboration
- Direct, manage, and coach the marketing team to set clear goals, establish priorities, and ensure successful delivery of marketing initiatives.
- Partner with Sales and Product Development teams to align marketing efforts with commercial objectives.
- Collaborate closely with the creative and production teams to develop effective marketing materials, assets, and brand campaigns.
Digital Marketing & Content
- Guide and support the team in content production, ensuring high-quality, brand-aligned deliverables across platforms.
- Manage and enhance the company’s social media presence, driving engagement and brand recognition.
- Lead digital campaigns (SEM/SEO, email, social media, display, affiliate, and marketplace) to drive traffic, engagement, and conversions.
Data-Driven Marketing
- Conduct regular market research and competitive analysis to inform strategic decisions.
- Develop and report on key marketing KPIs (traffic, engagement, conversions, etc.), and use insights to optimize future campaigns.
- Establish testing strategies to evaluate and refine programs for effectiveness.
Budget & Resource Management
- Oversee the marketing budget, ensuring resources are allocated effectively to maximize ROI.
- Monitor program performance and optimize spend across campaigns, platforms, and vendors.
Qualifications:
- Bachelor’s or Master’s degree in Marketing, Communications, or related field.
- Minimum of 5 years of experience in senior marketing roles, with proven success in leading digital marketing initiatives.
- Experience in B2C and/or B2B retail environments, ideally with consumer product brands.
- Strong knowledge of digital marketing channels including SEO/SEM, paid social, email, display, affiliate, and marketplace strategies.
- Highly proficient in using analytics tools (Google Analytics, WebTrends, Google Ads, etc.) to inform decision-making.
- Deep understanding of content marketing, creative development, and social media trends.
Benefits:
- Medical, Dental, Vision Insurance.
- Life Insurance: Fully covered by the company.
- 401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.
- Paid Sick Leave
- 7 Paid Holidays
- Paid Vacation
- Company provides discounts for fitness equipment for our employees.
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Marketing Leadership
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