growthroles

Regional Vice President, Western Canada

Sun Life Open · verified Oct 17, 2026
Vancouver Calgary Full-time VP Sales Leadership

At a glance

VP-level Sales Leadership role at Sun Life. Vancouver · full-time · CA$155,000–CA$225,000 base.

SalaryStated by Sun Life
CA$155,000 – CA$225,000
Base salary for this role, in CAD per year, as published in the posting.
This role, from Sun LifeOur estimate for the market: CA$145,000–CA$190,000Median CA$160,000
The range includes the market median of CA$160,000 for lead sales leadership roles in Vancouver.
Worked out from 5 postings that stated pay, median CA$160,000. Last updated Oct 18, 2026.
RoleSales Leadership
SeniorityVP
LocationVancouver
EmploymentFull-time
Base payCA$155,000–CA$225,000
PostedOct 16, 2026 · 2d ago
Also hiring inCalgary
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Coach wholesalers in the field across Western Canada and improve productivity in each territory
  • Lead regional and territory sales results against gross and net targets
  • Set business plans and coach the team to carry out the firm’s strategic direction
  • Hire, develop and motivate regional sales staff across wholesaler and coordinator roles
  • Manage the regional budget and expenses, using sales data and industry trends to guide decisions

What you bring

  • At least ten years in senior financial-services management, including asset management and insured wealth solutions experience
  • Strong knowledge of wealth products, sales processes, the wealth-management market and competing offerings
  • You can lead teams, influence people across the organization and communicate effectively with financial advisors
  • You understand wealth needs from accumulation through preservation and can adapt your approach to Western Canada

Who this fits

This VP role suits an experienced financial-services leader with sales-coaching and regional team-management strengths. The position can be based in Calgary or Vancouver and requires frequent travel across Western Canada. You’ll manage direct reports and regional sales targets.

From the employer

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.


At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.


When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.


Discover how you can make a difference in the lives of individuals, families and communities around the world.


Job Description:

We have a fantastic opportunity for a driven and ambitious sales coach and leader to drive results with one of the most forward-looking asset management firms in Canada. This leadership role works within wealth distribution under the brand of Sun Life Global Investments. Sun Life Global Investments brings together the strength of Sun Life Financial with best-in-class asset managers from around the world to offer a line-up of unique world class investment solutions.

What will you do:

Located in either Calgary or Vancouver, the Regional Vice President (RVP), Western Canada, Wholesale Distribution role is a key position within Sun Life Global Investments. The RVP role is accountable for the management of the regional sales team consisting of external and internal wholesalers responsible for the achievement of the regional sales targets among the multi-channel distribution strategy for SLGI in Western Canada. They will be responsible for in-field sales coaching while increasing the productivity of each territory. The product suite features SLGI’s lineup of leading mutual funds, ETF Series, SMAs, Alternatives, Segregated funds and Payout Annuities. Frequent travel is required.

Main Accountabilities:

  • The RVP role is responsible to in-field sales coaching across Western Canada.
  • The RVP role is critical in executing the strategic direction for the firm, and the sales team's alignment to this strategy through consistent and effective coaching and business planning.
  • The RVP role is responsible for the achievement of the assigned regional and territorial gross and net sales targets. They lead, motivate and coach their direct reports in both 1:1 and group settings, analyze data/reporting, stay current on industry trends and the competitive landscape, network and help build relationships within the industry, and work closely with all internal stakeholders among sales, compliance, national accounts, training, marketing and product teams.
  • Promote SLGI’s Value Proposition within the Western region in line with overall SLGI strategic business plan.
  • Team Building: Hire, develop and motivate the regional sales team in various roles including Wealth Sales Directors (WSD), Wealth Sales Representatives (WSR), and Wealth Sales Coordinators (WSC) and other roles that may apply from time to time
  • Budget and Expense Management

What do you need to succeed:

  • 10 years experience in a senior management position within the Financial Services industry plus and previous asset management and insured wealth solutions experience. Prior wholesaling experience is recommended.
  • Proven effective strong leadership and interpersonal skills
  • Strong business acumen
  • Ability to address issues strategically and execute operationally
  • The ability to influence and interact with all levels of the organization is key
  • Possess a deep understanding of cultural and business differences within the Western Region
  • An in-depth understanding of financial service needs from wealth accumulation through wealth preservation.
  • Strong knowledge of all wealth products and sales processes
  • Extensive knowledge of Wealth Management industry, our competitors and their products and services, including market segmentation and trends
  • Proven networking and communication skills, able to effectively communicate with financial advisors
  • Strong presentation skills (including use of technology), ability to think and respond quickly, able to adapt to change within a rapidly growing and complex area of personal financial services
  • One or more professional designation in financial services is recommended i.e., MBA, CFA, CFP, CIM


The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.


Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.


Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.


We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.


We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.


We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.


Salary Range:

155,000/155 000 - 225,000/225 000

Job Category:

Sales - SIP

Posting End Date:

17/10/2026

Not this one either?

Claude or ChatGPT reads the other 91,603 for you.

Get better matches →

Same team as Marketing Monk

What's happening in AI marketing. Daily.

Biggest story, quick hits, a prompt, one action.

7 minutes. 71,000 readers. Unsubscribe anytime.