Senior Manager, Upstream Marketing (Hybrid)
At a glance
Senior General Marketing role at Stryker. Waltham · full-time · $162,700–$271,100 base.
growthroles summary, based on the employer's posting.
What you'll do
- Use competitor intelligence and market signals to adjust positioning and improve penetration
- Turn customer interviews, research, surveys and trend data into practical portfolio and business choices
- Validate unmet needs with partner teams, then steer product and service direction toward promising opportunities
- Set product lifecycle plans from early discovery through launch, pricing changes, growth and retirement
- Shape new product development with R&D and clinical partners, while aligning leaders on portfolio priorities
What you bring
- A bachelor’s degree is required
- At least ten years of professional experience
- Medical-device or cardiovascular marketing or sales experience, upstream marketing background, and people leadership are preferred
Who this fits
This senior role suits an upstream marketer who can set portfolio direction and influence leaders across R&D and clinical teams. You’ll work on site in Boston about four days weekly, with occasional visits to Irvine and travel listed at thirty percent. A master’s degree, relevant cardiovascular or medical-device experience, upstream experience in a listed specialty, and people-management experience are preferred.
From the employer
Stryker’s acquisition of Amplitude Vascular Systems (AVS) brings together AVS’s expertise in intravascular lithotripsy (IVL) technology with Stryker’s global scale and commitment to medical innovation. Our new Waltham, MA location offers an opportunity to join a growing team and help shape the future of this technology within Stryker.
As a Sr. Manager, Upstream Marketing you will be responsible for defining and leading the upstream marketing strategy for key portfolios, shaping long-term vision, innovation priorities, and lifecycle management to drive sustainable growth. In this role, you will translate deep customer, clinical, and market insights into differentiated value propositions, portfolio strategy, and new product development direction through close partnership with R&D, Clinical, and cross functional stakeholders. The Sr. Manager influences senior leadership decision-making and ensures strategic alignment from early discovery through commercialization in a dynamic and competitive healthcare environment.
This role is located in Boston, MA and requires onsite presence (~4 days per week except for travel days) at the Stryker PV office in that location. Also requires occasional travel to our Irvine, CA office, to support collaboration, team engagement, and business needs.
What you will do
- Lead competitive and market intelligence efforts by advising on major competitors, anticipating future threats, and proactively adjusting strategy to improve market penetration and positioning.
- Drive deep customer and market understanding through VOC, market research, surveys, and trend analysis, translating qualitative and quantitative insights into clear, actionable business strategies.
- Identify unmet needs and innovation opportunities by validating key assumptions and partnering cross‑functionally to inform product, service, and portfolio direction.
- Own portfolio and lifecycle strategy, guiding products from early discovery through launch, growth, pricing optimization, and eventual obsolescence.
- Lead and influence the new product development process, collaborating with R&D, Clinical, and cross-departmental stakeholders from concept through pre-commercialization planning.
- Define and communicate long-term portfolio and segment strategies to gain organizational alignment while educating teams on portfolio strategy best practices and benchmarking.
- Build and sustain strategic KOL relationships, partnering with Clinical Affairs to support evidence generation, clinical claims strategy, and market credibility.
- Anticipate healthcare market dynamics and environmental trends, proactively recommending adjustments to marketing objectives, brand architecture, and competitive positioning.
- Guide pricing and value strategies by managing price competition, aligning with business unit goals, and linking marketing investments to customer acquisition and retention objectives.
What you need
Required
- Bachelor’s degree
- 10+ years of work experience
Preferred
- MBA / Master’s Degree
- 7+ years medical device or marketing/sales experience within cardiovascular space
- 4+ years of people management experience
- Upstream marketing experience in endovascular, cardiovascular, VTE, or structural heart
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
United States of America Pay Ranges:
- US20: $162,700 - $271,100 USD Annual
View the U.S. work location and transparency guide to find the pay range for your location.
Travel Percentage: 30%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
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