AEO and GEO Marketing Manager

Stripe Open · verified Sep 10, 2026

Remote US Manager General Marketing

Mid-level General Marketing role at Stripe. Remote, United States.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own the acquisition and growth playbook for the answer engine channel
Tune Stripe.com so AI agents can find and act on things for users
Build in AI capabilities that make search and answer engines run more efficiently
Report on how the channel is performing and surface fresh opportunities
Team up with content, engineering and analytics to shape a testing roadmap

What you bring

At least five years building and running search optimization strategies, including hands-on AEO and GEO work
Technical chops for making sites friendly to both SEO and AEO
Comfort pulling insight from analytics tools like Tableau, Looker, Adobe Analytics or Google Analytics
A track record of steering project roadmaps across engineering and content partners
Self-starter instincts to solve problems solo and see tasks through

Who this fits

This suits a technical search marketer who has already worked on answer and generative engine optimization, not just traditional SEO. You should be at ease driving cross-functional roadmaps and working independently. The role is remote within the United States. Familiarity with NLP, RAG, SQL, or B2B SaaS and fintech is a plus but not required.

From the employer

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.

In this role, you’d be joining a global, cross-functional team dedicated to testing and scaling cutting-edge acquisition channels
Our team helps Stripe increase the GDP of the internet by ensuring our web presence is perfectly optimized for the next generation of artificial intelligence and search technologies

What you’ll do

Stripe is seeking an AEO and GEO Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews. The scope of the role includes Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) or Large Language Model (LLM) Search Optimization, improving AI agent experience, and integrating AI capabilities to improve the performance and efficiency of search and answer engine channels.

This individual will spearhead efforts by developing and executing a roadmap of activities and experiments to improve answer engine performance. They will have the opportunity to work closely with cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics at Stripe.

Responsibilities

Lead the growth and user acquisition strategy for the Answer Engine Optimization channel
Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users
Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels
Deliver regular reports and updates on channel performance to track progress and identify new opportunities
Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization
Proven technical experience making websites SEO and AEO-friendly
Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions
Experience applying user intent analysis to prioritize actions that deliver measurable outcomes
Proven ability to take initiative, independently problem-solve, and drive tasks to completion
Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams

Preferred qualifications

Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG)
Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies
Experience working within the fintech, payments, billing, accounting, or startup industries
Experience writing SQL queries to extract and gather data independently
Bachelor's degree or 4 years of additional relevant professional experience