Head of Growth Marketing

About STNDRD

Founded by Chris Bumstead, STNDRD is a fast-scaling enterprise dedicated to helping individuals reach their full potential through a one-of-a-kind ecosystem. STNDRD combines a comprehensive training app, elite 1-on-1 coaching, and telehealth services. Our goal is to empower people to take control of their physical and mental well-being through personalized solutions and expert guidance.

The Opportunity

STNDRD is looking for a Director of Marketing / Head of Growth to build and scale our acquisition and marketing engine.

You’ll own the strategy and performance behind how millions of people discover and engage with STNDRD.

This role combines performance marketing, creative leadership, and brand strategy. You will lead the systems, team, and experimentation required to scale user acquisition while maintaining a strong and authentic brand.

You will work directly with leadership to drive measurable growth across the STNDRD ecosystem.

What You'll Do

Own the Growth Engine

• Build and execute the growth strategy for STNDRD’s training app, coaching, and telehealth services

• Drive scalable user acquisition across paid media, creators, content, and emerging channels

• Identify new growth opportunities and test new acquisition strategies

• Build repeatable systems that create predictable growth

Lead Performance Marketing

• Own and scale paid media across:

  • Meta

  • TikTok

  • Google

  • YouTube

• Manage marketing budgets and allocate spend based on performance

• Build reporting frameworks and dashboards for performance tracking

• Optimize campaigns against key metrics including CAC, LTV, ROAS, and payback period

Build the Creative Growth Engine

• Lead the creative strategy behind all paid and growth marketing

• Manage and mentor the in-house creative team (designers and editors)

• Establish a rapid experimentation and testing culture

• Identify winning creative concepts and scale them quickly

Strengthen the Brand & Community

• Ensure consistent and compelling brand storytelling across all channels

• Leverage athlete storytelling, fitness education, and creator partnerships

• Help build an engaged STNDRD community through authentic content

Collaborate Across the Company

• Partner with product, coaching, and leadership teams on launches and growth initiatives

• Align marketing strategy with product development and platform growth

• Manage agencies, freelancers, and external marketing partners

What We're Looking For

• 7–10+ years of marketing experience in growth, performance marketing, or digital marketing leadership

• Proven success scaling consumer apps, subscription platforms, or DTC brands

• Deep expertise in paid social advertising (Meta, TikTok)

• Strong understanding of mobile attribution, analytics, and marketing unit economics

• Experience leading creative teams and producing high-performing digital advertising

• Highly analytical with a strong experimentation mindset

• Comfortable operating in a fast-moving startup environment

Bonus Experience

• Fitness, health, or wellness industry experience

• Creator / influencer-driven growth strategies

• App Store Optimization (ASO)

• Experience scaling mobile apps or subscription platforms

Why Join STNDRD

• Work directly with the founding team

• Help build a brand at the intersection of fitness, performance, and technology

• Own and scale the growth engine of a rapidly expanding platform

• High ownership, high impact, and the opportunity to build something meaningful