Branch Marketing Manager
At a glance
Manager-level General Marketing role at STIHL. Oxford · $111,000–$131,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set branch marketing goals with the operations director, then build short- and long-range plans to support product and parts sales
- Allocate media budgets and track spending and results against plans, while factoring in industry developments and company communications
- Run branch advertising across print, digital and electronic channels, coordinating campaigns with agencies and corporate marketing
- Oversee promotional materials from copy and design through media planning and production, working with writers, artists and outside vendors
- Build dealer communications, training and advertising programs, and assess market response to adjust branch plans
What you bring
- A bachelor’s degree in business, marketing, communications, engineering or a related area, or equivalent education and experience
- Related experience is preferred, with the posting favoring a decade or more
- Comfort with core Microsoft Office applications and strong writing, speaking and presentation skills
- Ability to travel by road or air for more than five consecutive days per month
Who this fits
This manager-level role suits someone comfortable handling complex marketing work with little supervision and advising branch leadership. You’ll coordinate dealer programs and may supervise support staff. The role requires recurring trips lasting more than five consecutive days per month; living near Oxford, Connecticut, or being open to relocation is preferred.
From the employer
About Us
As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.
With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team!
Why You’ll Love Working at STIHL:
- Excellent health benefits including Medical, Dental & Vision Insurance
- Company-paid Life Insurance and Short & Long-Term Disability
- Robust retirement offerings including:
- A fully vested Pension Plan after 5 years
- A 401(k) with generous employer match
- Paid time off in addition to 11 Paid Holidays
- A strong culture of stability, community, and innovation
- Compensation: $111,000-$131,000 per year with multiple payment opportunities and potential for annual merit increases. Actual compensation will depend on experience, qualifications, and internal equity
About You
You are a results-driven marketing professional with experience executing marketing campaigns, managing communications, and increasing brand awareness across target audiences. Skilled at developing effective marketing strategies, coordinating stakeholders, and driving engagement that supports business growth.
Our ideal candidate lives in or around the Oxford, CT area, or be open to relocation.
Purpose
To develop, implement and manage Branch marketing activities. To plan, organize and implement various marketing communications as specified by the branch. To manage related functions including marketing communications budgets, advertising and ancillary programs and production requirements. To research, propose, negotiate and implement new or revised communications programs designed to increase brand, product, promotion and dealer awareness across the territory among appropriate target audiences.
Job Duties & Responsibilities
- Establishes, in conjunction with Director, Branch Operations, marketing goals to ensure share of market and profitability of products, spare parts and accessories sales. Develops and executes marketing programs and plans, both short and long range, to ensure the achievement of preceding goals.
- Participates in overall branch management through providing counsel and input to Director. Recommends overall strategies and develops plans to implement strategies.
- Makes recommendations relative to budget allocations by specific media type and application. Participates in department budget development process and regularly monitors and analyzes department progress vs. plans and budget, industry developments, and company communications.
- Plans and oversees the branch's advertising and promotion activities, including print, electronic, and digital outlets. Communicates with outside advertising agencies and corporate marketing communications personnel regarding ongoing campaigns.
- Works with writers and artists and oversees copywriting, design, layout, media planning and production of promotional materials. Works with assigned manager (Director, Sales or Dealer Development) to produce and distribute dealer marketing and communications programs. May create and produce certain materials; other materials will be created and produced by outside sources.
- Evaluates market reactions to advertising programs; communicates with management about conditions and changes to ensure the timely adjustment of marketing and communications strategy and plans to meet changing market or competitive conditions. Uses available market research in evaluation and planning process; may conduct market research when appropriate or necessary.
- Supervises ancillary programs, including but not limited to, dealer database and dealer locator, Marketing Advantage Program (MAP) and iCademy® participation. May supervise administrative support necessary for the effective operation of the branch advertising and marketing functions. Answers procedural questions and trains support staff.
- Responsible for developing, updating, and supervising the printing of the “Dealer Support Manual.” Develops sales and product training programs for dealers. In certain branches, may supervise and participate in the retail display development and installation activities for STIHL products, parts and accessories at dealer locations. Plans and coordinates dealer advertising sell in meetings and collaborates with assigned manager regarding regional trade show support strategies.
- Assumes additional related responsibilities as needed.
Specifications
- Bachelor’s Degree in Business, Marketing, Communications, Engineering or related discipline or equivalent combination of education and experience.
- 10+ years related experience preferred.
- Performs work under minimal supervision.
- Handles complex issues and problems, and refers only the most complex issues to higher-level staff.
- Basic Microsoft software knowledge, including Word, Excel, PowerPoint & Office.
- Desktop publishing knowledge, including Adobe—Photo Shop/In Design, preferred.
- Excellent verbal and written communication skills; Must be comfortable developing and delivering presentations.
- Basic SAP experience preferred.
- Must be able to travel 5+ consecutive days per month by road and/or air.
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