Integrated Marketing & Communication Lead, CIB Investment Banking
At a glance
Senior Communications role at Standard Bank Group. Johannesburg · full-time.
Pay not stated Communications salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and deliver integrated marketing plans for assigned business, country, sector, product, or coverage areas
- Run campaigns and initiatives across multiple locations, products, and client groups to support acquisition and retention
- Manage marketing work from initial planning through execution and performance reporting
- Coordinate media, events, sponsorships, communications, agencies, partners, and creative resources
- Use customer insights, campaign data, and marketing measurement to guide decisions and assess results
What you bring
- A first degree in Business Commerce, Marketing, or a related stated field
- Five to seven years in B2B or B2C marketing, including plans, campaigns, and initiatives across varied products and locations
- Experience in financial services segments, including market trends, customer behavior, and competitor understanding
- Three to four years covering media, events, sponsorships, and communications
- A track record of using data and metrics to shape campaigns and evaluate performance
Who this fits
You’ll suit a senior marketing role that combines integrated planning, communications, media, events, partnerships, and measurement. The position is Johannesburg-based and onsite. Your background should cover both broad marketing delivery and financial services context, with work spanning multiple products, client groups, and locations.
From the employer
Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.
To develop and implement winning IMC plans for the Business Unit (BU)/country segment / sector / product / coverage area in scope, that capitalises on opportunities to acquire and retain clients, and enhance commercial value for the BU/country. To drive marketing excellence, innovation, partnerships, and collaboration whilst aligning to the Group standards.
Type of Qualification: First Degree
Field of Study: Business Commerce, Marketing
Experience Required
5-7 years strong background in B2B / B2C marketing, with experience in developing and implementing marketing plans, campaigns, and initiatives in a multi-product, multi-client context, across multiple locations. Familiarity with the respective financial services industry segments, including understanding of market trends, customer behaviour, and competitive landscape. Experience in managing marketing projects from conception to completion, including planning, execution, and reporting.
3-4 years experience with a broad ambit of marketing activities, including media management, event, sponsorships and communications. Experience using data and metrics to inform campaigns and measure performance.
Behavioural Competencies:
- Adopting Practical Approaches
- Articulating Information
- Challenging Ideas
- Convincing People
- Developing Strategies
- Directing People
- Documenting Facts
- Establishing Rapport
- Exploring Possibilities
- Interacting with People
- Interpreting Data
- Inviting Feedback
- Making Decisions
- Managing Tasks
- Providing Insights
- Pursuing Goals
- Resolving Conflict
- Taking Action
- Team Working
- Understanding People
Technical Competencies:
- Agency & Partner Management
- Agency Strategy & Content Management
- Analysing and Interpreting Information
- Brand and Product Activations
- Brand Strategy Alignment
- Budget & Resource allocation
- Campaign Planning & Execution
- Client Value Propositions
- Compliance
- Creative Content Development
- Creativity
- Developing an Effective Media Mix
- Digital Media and Advertising
- Earned Media & PR
- Integrated Marketing
- Integrated Marketing Measurement
- Leveraging Events
- Market & Customer Insights
- Measuring Marketing and Communication
- Messaging Management
- Omnichannel Coordination
- Owned Media Management
- Paid Media Management
- Resource and Creative Asset Management
- Stakeholder Management
- Target Audience Engagement
- Understanding of Financial Services
- Value Proposition Development
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