Marketing and Sales Planning & Analysis Specialist
At a glance
Mid-level General Marketing role at STADA Group. Banja Luka.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Track marketing and sales measures, then prepare reports on sales, products, competitors, pricing and marketing activity
- Help set budgets and sales-cost forecasts, compare performance with plans and earlier periods, and explain variances
- Evaluate the feasibility of new products and contribute analysis for business plans
- Combine internal and external data to find market trends, risks and opportunities, then recommend performance improvements
- Improve operational reporting, check data quality, maintain SAP records, and support tender sales and documentation
What you bring
- A degree in economics, organizational sciences, engineering or another relevant field
- At least one year of relevant work experience
- Conversational English and advanced ability with MS Office
Who this fits
This role suits you if you want analytical work supporting marketing and sales decisions, planning and reporting. The position is based in Banja Luka, Bosnia & Herzegovina.
From the employer
Marketing and Sales Planning & Analysis Specialist
Location: Banja Luka
About the Role:
As a Marketing and Sales Planning & Analysis Specialist, you will provide analytical support to the business by monitoring sales and market performance indicators, preparing analyses, and participating in planning and budgeting processes. In this role, you will consolidate data from various sources, analyze results and variances, and provide insights that help Marketing and Sales teams make better-informed business decisions.
Key Responsibilities:
- Monitor key Marketing and Sales performance indicators and prepare regular and ad hoc analyses, reports, and presentations covering sales, sell-out, market performance, products, competitors, pricing, and marketing activities
- Coordinate the preparation of budgets and sales and sales cost forecasts, monitor their performance, and prepare variance analyses against budgets, forecasts, and previous-period results
- Prepare investment feasibility analyses for new products and provide analytical support in the preparation of business plans
- Analyze business results and variances, identify potential underlying causes, and propose activities aimed at improving business performance. Integrate data from internal and external sources to identify relevant market trends, risks, and opportunities
- Design, propose, implement, and monitor operational reporting processes within the Marketing Information System, and recommend statistical and analytical methods and tools for monitoring sales, market performance, sell-out, and marketing expenses
- Collect, organize, and process data required for analyses and reporting; prepare reports on sell-out and inventory levels at wholesalers and pharmacies; participate in developing segmented databases in line with business needs; and verify the accuracy and quality of data used for reporting and analysis
- Monitor commercial activities with customers, provide support for activities related to the tender sales channel, and participate in preparing the required tender documentation
- Maintain and update master data in SAP and other relevant systems within the scope of responsibility
Qualifications:
- Bachelor’s degree in Economics, Organizational Sciences, Engineering, or another relevant field.
- At least one year of relevant work experience.
- Conversational level of English.
- Advanced knowledge of MS Office.
What we offer:
- Private health insurance, with the option of preferential coverage for family members.
- Continuous professional development through professional training and learning opportunities.
- Access to a language-learning platform offering 14 foreign languages through various learning formats and conversation courses.
- Personalized mental health and well-being support through the Kyan Health app.
- New Year bonus.
Only candidates selected for the next stage of the recruitment process will be contacted.
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