Global Marketing Manager - Gravel

SSG Service ssg-service.com Open · verified Sep 18, 2026

Givisiez Manager General Marketing

Mid-level General Marketing role at SSG Service. Givisiez.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll grow Scott's gravel business worldwide and shape its product marketing direction
You'll build launch plans and storytelling campaigns for gravel bikes, athletes, and ambassadors
You'll produce product and campaign content across web, social, print, newsletters, and other channels
You'll coordinate campaign delivery with Digital Marketing and Sales, including bike web launches
You'll support retail marketing, events, website upkeep, proofreading, and requests from distributors and teams

What you bring

You hold a bachelor's degree in marketing, communications, or a related discipline, plus at least three years in the outdoor or bike sector
You have established relationships across the bike and outdoor industries
You have worked extensively with creative agencies, photographers, and filmmakers
You bring digital, project management, online communication, and go-to-market experience
You are an avid gravel cyclist with fluent business English; German or French is useful

Who this fits

This role suits a creative, collaborative marketer who understands bikes, can communicate across teams, and enjoys a multilingual working environment. You’ll be based in Givisiez, Switzerland, with the entry date open for discussion. German or French helps, while business English is required.

From the employer

Tasks: 

Drive the growth of Scott’s gravel category on a global scale

Lead Product marketing and conception of impactful go-to-market strategies for Scott’s gravel bikes

Develop storytelling campaigns for the gravel category

Activate Scott’s Gravel athletes and ambassador program

Manage content creation for product releases and campaigns, and cover all channels of communication

Create Marketing and Product texts for all channels

Create and provide content for B2C, B2B and Media newsletter distribution

Develop and coordinate campaign strategies for both on and offline, including but not limited to print, web and social media

Lead and coordinate campaign planning and brief campaigns in cooperation with Digital Marketing & Sales teams

Execute web launches for the bike division

Maintain products and content on the website, control specs & related products

Support our proofreading process

Develop strong Retail Marketing strategies and assets

Represent the bike division during events such as internal sales meetings, dealer events, and product launches

Support the Marketing team to manage daily tasks such as:

Coordination of Graphic requests and managing publication requests, e.g. Online News creation

Support and services for Subs, Distributors, teams/athletes

We expect: 

Bachelor degree in marketing, communications or a related field and 3+ years of experience in the outdoor / bike industry

Strong connections within the bike/outdoor industry

Extensive experience working with creative agencies / Photographers / filmmakers

Strong digital background / experience with Social Media is a plus

High affinity and know-how of and passion for bikes / the bike industry

Experience in project management, online communication and go-to-market strategies

Strong communication, presentation and interaction skills

Creative skills to develop new marketing and communication campaigns

Avid gravel biker and team player

Fluent business English is a Must. German and/or French is a plus

The candidate will work in a young, creative, multilingual environment that works according to the lifestyle and the spirit of the Scott brand. Our enthusiasm for sports and our products connects us. 

Scott Sports is situated in Givisiez / Fribourg (Switzerland) and the entry date of the job position is open to discussion.   