Head of B2B Marketing

Springboard Roles Open · verified Aug 22, 2026

Remote US Director General Marketing

Leadership General Marketing role at Springboard Roles. Remote, United States.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own B2B marketing that generates qualified leads and supports growth in healthcare and enterprise markets
Lead event work from selecting sponsorships through booth delivery and post-event nurture
Build sales materials such as pitch decks, one-pagers, ROI calculators, and tailored proposals
Run targeted ABM campaigns with Sales and BD for priority accounts using personalized, multi-channel outreach
Create positioning, thought leadership, and reporting that connect program features to buyer outcomes

What you bring

Bring seven to ten years of B2B marketing experience across complex, multi-stakeholder sales cycles
Have launched ABM or B2B programs from the ground up
Write clear messaging that makes complex workforce solutions credible to C-suite and VP buyers
Use modern CRM and automation systems fluently, including AI-supported workflows
Show sales enablement or field marketing experience with a fast, data-informed working style

Who this fits

You’ll suit a self-directed, hands-on marketer who can move between strategy, writing, asset creation, and execution in an ambiguous, fast-moving environment. This remote, flexible role is available only in CA, FL, TX, MA, AZ, NY, and IL. Healthcare or workforce development experience is a significant advantage.

From the employer

This remote flexible role can be based in any of these states: CA, FL, TX, MA, AZ, NY & IL

The Company

Springboard is a fast-growing education and workforce development company on a mission to bridge critical skills gaps by enabling individuals to access high-quality, job-aligned training. We partner directly with employers, healthcare systems, and workforce organizations to design and deliver programs that build durable talent pipelines in allied health, technology, and other high-demand fields, producing measurable business and workforce outcomes.

The Opportunity

The Head of B2B Marketing will play a central role in supporting Springboard’s B2B sales and partnership efforts across healthcare and enterprise workforce segments. This role is ideal for a self-directed, action-oriented marketer who can move fluidly from strategy to hands-on execution and thrives in ambiguous, fast-moving environments.

You will be responsible for helping Springboard show up credibly and compellingly in front of senior buyers through in-person events, content, and sales enablement—translating customer needs into clear positioning, messaging, and marketing assets that drive pipeline and revenue impact.

What you'll do

Pipeline & Revenue Growth: Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors.
Strategic Event Management: Lead Springboard’s presence at priority industry events—from identifying high-impact sponsorships to managing booth execution and designing "post-event" nurture tracks.
Sales Enablement & Asset Creation: Develop a high-performance library of sales tools, including pitch decks, one-pagers, ROI calculators, and tailored proposals that help win complex, multi-stakeholder deals.
Account-Based Marketing (ABM): Partner with Sales/BD to launch targeted campaigns for "must-win" accounts, using personalized content and multi-channel touches to break into senior-level committees.
Authority & Content Engine: Produce credible, data-driven content (white papers, thought leadership pieces, case studies) that positions Springboard as a premier solution for workforce development.
Product Marketing & Positioning: Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers.
Measurement & Optimization: Establish a feedback loop with sales to track lead quality and asset performance, rapidly iterating on messaging based on real-world market response.

What you'll bring

B2B Marketing Expertise: 7 - 10 years of experience in B2B marketing, with a proven track record of supporting complex, multi-stakeholder sales cycles and high-consideration deals.
Full-Stack Execution: A fierce bias for action. You are equally comfortable setting a high-level strategy and rolling up your sleeves to drive execution and build assets yourself.
0→1 ABM or B2B Program Development: Hands-on experience designing and launching account-based marketing or b2b marketing programs from scratch.
Strategic Communication: Exceptional writing and messaging skills. You can translate complex workforce solutions into clear copy that builds immediate credibility with C-suite and VP-level buyers.
Sales Partnership: Deep experience in sales enablement or field marketing. You understand how to arm a sales team with the specific stories and data they need to overcome objections.
Technical & AI Literacy: Fluency with modern CRM and automation stacks and a proactive approach to using AI-enabled workflows to multiply your output.
Analytical Agility: An iterative, data-informed mindset. You test quickly, measure what matters (pipeline influence, not just "likes"), and pivot based on market signals.
Strategic Prioritization: Sound judgment in high-growth environments. You know how to focus your energy on the initiatives that move the revenue needle.
Industry Context: Experience within healthcare and workforce development is a significant advantage.

The First 90 Days

30 Days: Listen and learn. Audit the current asset library, join sales discovery calls, and align with Sales/Product leads on current pipeline bottlenecks.
60 Days: Optimize and execute. Take ownership of the upcoming event calendar and refresh the top-priority sales collateral (decks and one-pagers).
90 Days: Scale and strategize. Launch an ABM pilot for a set of high-value accounts and establish a formal reporting cadence for marketing-influenced revenue.