Growth Manager

You’ll join the Premium Growth India team within the Markets & Subscriptions organisation, responsible for converting free users into Premium subscribers and keeping them there. Sitting at the intersection of strategy, marketing, product, and data, the team works to sustainably grow Spotify’s Premium subscriber base in India.

In this role, you’ll drive demand capture and retention for Premium India by localising global strategies, developing India-specific initiatives, and executing across conversion funnels, offers, lifecycle programs, and win-back initiatives. You’ll collaborate with global and regional Growth teams as well as local Marketing and Music teams, while owning execution and experimentation in India.

What You’ll Do

• Localise and execute the Premium demand capture strategy for India, adapting global frameworks and developing India-specific offer strategies and organic conversion opportunities in collaboration with global and regional Growth teams.

• Drive programs that reduce voluntary and involuntary churn, anticipating retention risks and developing initiatives to retain and win back users.

• Own CRM execution using in-house tools to build, manage, and optimise communication journeys across email, push, and in-app channels to improve conversion and retention.

• Develop and test new conversion and retention approaches, bringing fresh thinking to how we turn free users into Premium subscribers and keep them engaged.

• Analyse conversion and retention data to identify funnel drop-offs and cohort-specific opportunities, translating insights into clear recommendations and business cases.

• Design and run A/B tests and experiments across the funnel and CRM channels to improve conversion and subscriber lifetime value.

• Collaborate with Marketing to connect conversion programs with top-of-funnel activity and key brand moments, and partner with Finance to model offer economics, forecast subscriber growth, and evaluate investment returns.

• Capture and share learnings that strengthen the Premium Growth playbook, contribute to global best practices, and support cross-regional Growth initiatives when business priorities require it.

• Integrate AI-driven tools and workflows thoughtfully to improve decision-making and execution efficiency.

Who You Are

• You have 3+ years of experience in growth, CRM, lifecycle marketing, conversion optimisation, or a related area within a digital consumer business such as streaming, e-commerce, fintech, gaming, or media.

• You have hands-on CRM and lifecycle marketing experience, including building and optimising communication journeys and managing campaign calendars across channels such as email, push, and in-app messaging.

• You are comfortable working with large datasets and understand how to ask the right analytical questions, interpret data, and turn insights into decisions.

• You combine creative and analytical thinking, approaching problems from different angles while using rigorous funnel analysis to reach actionable conclusions.

• You take initiative and ownership, proactively identifying opportunities and moving solutions forward.

• You work effectively across functions and are comfortable navigating ambiguity, collaborating with partners across Product, Data, Marketing, Finance, and other teams to influence shared outcomes.

Where You’ll Be

• This role is based in Mumbai

• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens. At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.