Marketing Communication Specialist
At a glance
Mid-level Communications role at Specialized. Korea, Seoul (Office) · full-time.
Pay not stated Communications salary
growthroles summary, based on the employer's posting.
What you'll do
- Adapt global marketing plans for Korea and run campaigns for new product launches and the brand
- Develop PR, influencer and media plans, then organize rides, pop-ups and showcases
- Plan social posts and copy for Instagram, YouTube, blogs and other channels
- Keep the website, social accounts and retail touchpoints aligned in brand voice
- Work with APAC and global teams, content designers and external partners; support reporting and archiving
What you bring
- A bachelor’s degree and strong English across reading, writing and speaking
- More than five years in consumer marketing and communications
- Experience planning and delivering brand or product campaigns, plus managing social media and digital content
- Project management and communication strength, with experience using MS Office, Confluence and digital marketing tools
Who this fits
This role suits a mid-level marketer who can combine campaign planning with hands-on social and digital content work. You’ll focus on the Korean market while coordinating with APAC and global marketing teams.
From the employer
Position Summary
As a Marketing Communication Specialist, you will be responsible for effectively delivering Specialized brand message and strengthening engagement with customers and communities across multiple channels. You will connect global marketing strategies with local market insights, maximize brand value, and drive both digital and offline campaigns while expanding retail and community touchpoints.
[Key Responsibilities]
Marketing Campaign Planning
- Localize and execute global marketing strategies for the Korean market.
- Plan and manage new product launch and brand campaigns.
- Develop PR, influencer marketing and media planning strategies.
- Organize offline events (rides, pop-ups, showcase) to enhance brand experience.
Social Media & Content Planning
- Plan and manage social media channels (Instagram, YouTube, Blog, etc.) contents including copywriting that touches riders emotions.
- Manage official website, social channels and retail touchpoints with consistent brand tone & manner.
- Collaborate with in-house content designers, agencies, influencers and partners to develop digital content.
Internal & Regional Collaboration
- Communicate and collaborate with APAC and Global marketing teams to support local executions.
- Support internal marketing operations, reporting and archiving.
[Required Skills & Knowledge]
- Bachelor’s degree
- Strong proficiency in English (reading, writing, speaking)
- +5 years of experience in consumer marketing and communications
- Excellent project management and communication skills
- Proficiency with collaboration tools such as MS Office, Confluence
- Hands-on experience with digital marketing tools (Meta, Google Analytics, etc.)
- Proven experience in planning and executing brand/product campaigns
- Experience in managing social media and digital content
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