B2B Growth Marketer
At a glance
Mid-level Growth Marketing role at Speak. Seoul · full-time.
Pay not stated Growth Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Grow qualified leads and sales pipeline through paid digital campaigns, working to targets agreed with Sales and the B2B Marketing Lead
- Launch and refine campaigns across LinkedIn, Google, Meta, Naver and other channels, moving spend toward stronger lead quality and pipeline
- Prove a repeatable Korea demand-generation approach, then document it and adapt it for other markets
- Track campaign performance from first touch through pipeline, checking attribution and data quality across markets, channels and sales stages
- Test audience, account and persona targeting, and turn customer stories and other content into paid and nurture campaigns
What you bring
- Four to seven years running paid B2B demand generation for a sales-led funnel, with ownership of qualified pipeline
- Hands-on ability with LinkedIn Campaign Manager, Google Ads, Meta Ads and local advertising platforms, including search and retargeting
- Experience setting up and checking forms, tracking links, pixels, tags, automation workflows and campaign reporting in CRM tools
- Strong analysis skills to test campaigns, interpret attribution and make budget choices using downstream conversion
- Fluency in Korean and business-level English for regular written communication with a global team
Who this fits
This suits a hands-on demand-generation operator who can build processes, own results and work across Sales, Content, Design, Customer Success and Product. The role is based in Seoul, South Korea, and starts with proving a Korea playbook before extending successful programs to other markets.
From the employer
About us
Our mission is to reinvent the way people learn, starting with language.
Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn’t been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages.
Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world’s leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.
About This Role
Speak for Business is expanding across markets, and digital demand generation is one of the engines that will carry that growth. As our global B2B Growth Marketer, you'll own that engine end to end: turning our sales content and customer stories into measurable MQL, SQL, and qualified-pipeline growth, and building the paid acquisition, tracking, experimentation, localization, and reporting systems that make it repeatable.
Based in Seoul, you'll start by proving a Korea playbook, building a predictable engine from the right channels and landing pages, then extend what works to other markets across APAC and beyond, including LATAM, US, and EMEA. Day to day, you'll be hands-on in LinkedIn, Google, Meta, Naver, and more to set up and run QA campaigns in HubSpot, run experiments on audiences and targeting, and work closely with Sales, Content, Design, and local teams. You'll be the dedicated owner of B2B demand generation, with clear processes rather than borrowed capacity.
What you'll be doing
Own qualified pipeline from paid digital channels: grow MQLs, SQLs, and pipeline quarter over quarter against market- and channel-level targets set with Sales and the B2B Marketing Lead, also based in Korea.
Plan, launch, and optimize campaigns across LinkedIn, Google, Meta, Naver, and other relevant channels, shifting budget based on lead quality, conversion, pipeline, and payback.
Build a predictable Korea demand-generation playbook, then document what works and extend it to other markets (Japan, Taiwan, greater APAC, LATAM, US, and EMEA).
Build full-funnel visibility from source to pipeline by campaign, content, market, stage, and channel, and keep the data trustworthy through attribution and QA.
Drive an experimentation roadmap across audiences, accounts, and persona targeting to lower CPL and improve downstream conversion.
Partner with Content, Design, Sales, Customer Success, and Product to turn case studies, webinars, research, whitepapers, and customer stories into high-performing paid and nurture programs.
What we're looking for
4-7 years building and optimizing paid B2B demand-generation programs in a sales-led funnel, with direct accountability for qualified pipeline rather than traffic alone
Hands-on execution in LinkedIn Campaign Manager, Google Ads, Meta Ads, and other relevant local platforms with strong search and retargeting fundamentals
Experience configuring and QA'ing forms, UTMs, pixels, tags, marketing-automation workflows, and campaign reporting (using CRM tools like HubSpot or Salesforce)
Analytical rigor to diagnose channel performance, design valid tests, separate real signal from attribution noise, and make budget calls based on downstream conversion
Experience launching localized programs across multiple markets, balancing central standards with local language and cultural norms
Comfortable being the hands-on operator: you build missing processes and own outcomes end to end
Fluency in Korean and business-level English; communicating with the global team at Speak on a daily level, especially in written form, should not be a blocker
While it's not required, it's an added plus if you also have:
Experience in B2B SaaS, HR tech, L&D, or ed tech
Account-based marketing and account targeting experience
Experience using HubSpot alongside an attribution or analytics platform such as HockeyStack, Mode/Hex, or equivalent
Familiarity with gated-content, webinar, case-study, and research-led demand generation
Why work at Speak
Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.
Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.
Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, Tokyo, and Taipei, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.
Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.
Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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