Senior Production Editor, Social Media
Senior Social Media role at South China Morning Post. Hong Kong · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own SCMP’s visual identity, voice, and brand presence across social channels
- Build and deliver a social plan with newsroom outputs that grow audiences and engagement
- Produce content tailored to each platform while setting consistent editorial standards
- Lead breaking-news coverage, manage communities, test new formats, and use AI-assisted tools
- Improve cross-desk workflows, standardize publishing procedures, analyze results, and mentor junior editors
What you bring
- A journalism or media degree and at least five years in an English-language newsroom
- Hands-on experience with reporting, copy editing, CMS work, and social distribution in a fast-paced newsroom
- Strong command of Facebook, X (Twitter), LinkedIn, YouTube, emerging platforms, algorithms, and audience behavior
- Sound news judgment, accuracy under pressure, collaborative leadership, and advanced digital publishing and analytics skills
Who this fits
You’ll suit this role if you can combine newsroom judgment with platform expertise, audience analysis, and confident cross-desk leadership. Excellent English is required, while Cantonese or Mandarin would be useful. The role is based at the Causeway Bay office in Hong Kong.
From the employer
About the Team:
The Data & Digital team distributes the South China Morning Post’s award-winning journalism on platforms and makes targeted recommendations to the newsroom to improve traffic, engagement and subscriptions.
Purpose of the Position:
The SCMP is looking for a Senior Production Editor to bring ideas and best practices from your expereince to social media distribution and optimisation.
In this role, you will:
- Lead and oversee SCMP’s digital image, tone, and brand across all social networks
- Devise, refine, and execute a comprehensive social media strategy with defined newsroom deliverables to scale audience growth and deepen engagement across all platforms
- Spearhead bespoke content production optimized for each platform, setting benchmark editorial standards to engage unique target audiences
- Lead real-time coverage during breaking news events, and drive high-level community management
- Drive experimentation with emerging platforms, new formats, and AI-assisted tools to expand reach and grow traffic
- Analyze complex data and metrics to deliver strategic insights, performance benchmarks, and actionable recommendations to the wider newsroom
- Partner across editorial desks to optimize workflows, standardize social publishing SOPs, and mentor junior team members
- Degree holder in Journalism or Media with a minimum of 5+ years’ newsroom experience in an English-language publication
- Extensive direct experience with news gathering, copy editing, CMS operations, and social media distribution in a fast-paced newsroom environment
- Deep expertise across Facebook, X (Twitter), LinkedIn, YouTube, and emerging platforms, with strong knowledge of platform algorithms and audience behaviors
- Exceptional news judgment with the ability to maintain uncompromising accuracy while managing multiple complex stories under tight deadlines
- Proven leadership and collaborative skills to drive cross-desk initiatives and lead change effectively
- Advanced proficiency in digital journalism operations, including social publishing systems, CMS, and analytics platforms
- Excellent English language skills; Cantonese or Mandarin proficiency is a plus
Work location will be at Causeway Bay office.
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