Digital Designer & Copywriter
At a glance
Mid-level Copywriting role at South China Morning Post. Hong Kong · full-time.
Pay not stated Copywriting salary
growthroles summary, based on the employer's posting.
What you'll do
- Design campaign banners, email assets, social posts, landing page visuals and ads for digital channels
- Create in-product subscription prompts, paywall messages and banners, then coordinate with product and engineering to launch them
- Write campaign headlines, email subject lines and social captions, and develop concepts that bring copy and design together
- Compare creative versions using clicks, sign-ups and conversions to improve later campaign work
- Build reusable templates, adapt assets across formats, and handle occasional brand and newspaper print projects
What you bring
- At least three years of graphic or digital design experience and a portfolio featuring digital marketing work
- Examples of concise marketing writing, such as headlines, taglines or social captions, plus clear written English
- Working knowledge of Figma and Adobe Creative Suite, and confidence using AI tools with sound judgment
Who this fits
This mid-level role suits a designer who spends most of their time on digital creative and can also write concise marketing copy. You’ll work with marketing, subscription, product and editorial teams, with occasional branding and print assignments. The role is based at the Causeway Bay office.
From the employer
About the Team:
For more than 120 years, SCMP has been telling the story of Hong Kong, China and Asia to the world. We're growing our subscription, education and new products, and getting ready to expand into the Greater Bay Area. That means lots of campaigns, lots of ideas, and plenty of room for someone who can make them look and sound great.
Purpose of the Position:
We're looking for a designer with a way with words. You'll create the visuals behind our digital marketing and the promotional moments inside our products, and write the short, sharp copy that goes with them. Most of your time will go to digital design, with the occasional print piece and some brand projects when they come up. You'll sit in the product design team and work closely with marketing, subscription, product and editorial teams.
In this role, you will:
Digital design and asset creation (~65%)
- Design digital campaign assets, including banners, EDMs, social posts, landing page visuals and ads
- Design the promotional moments inside our products, such as subscription prompts, paywall messaging and in-app banners, and work with product and engineering to get them live
- Build reusable templates and use AI tools to produce variations at scale, so more of your time goes into ideas and quality
- Adapt creative for different platforms and formats quickly and to a high standard
Creative copywriting (~25%)
- Write the copy for our campaigns: banner messages, EDM headlines and subject lines, and social captions
- Contribute ideas to campaigns where the words and visuals work together
- Test different versions of visuals and copy, and use the results (click-through, sign-ups, conversion) to make the next round better
Branding and print design (~10%)
- Help on branding projects when they come up, keeping everything consistent with our brand
- Pick up small print projects, such as adapting digital campaigns into print ads for the newspaper
Skills and Experience that will lead to success:
- 3+ years in graphic or digital design, ideally in-house, at an agency or in a media company
- A portfolio that shows strong digital marketing work
- Confident writing short-form marketing copy, such as headlines, taglines and social captions, with examples to show
- A good eye for layout, typography and visual hierarchy
- Clear, punchy written English, with a feel for tone and for what makes people click
- Comfortable using AI tools in your day-to-day work, with the judgement to know when the output isn't good enough
- Able to juggle several projects and turn work around quickly
- Good knowledge of Figma and Adobe Creative Suite
Candidate with the following skill/experience will be an advantage:
- Knowledge of the Greater Bay Area market and platforms such as WeChat and Xiaohongshu
- Motion or basic video editing skills for social content
- Experience with subscription or conversion-focused marketing
Work location will be at Causeway Bay office.
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