Product Marketing Executive
At a glance
Mid-level Product Marketing role at Sony. Ho Chi Minh · full-time.
Pay not stated Product Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll lead go-to-market planning for new products, covering launch milestones, positioning, investment, distribution, and communications
- You'll run commercial programs against monthly, quarterly, and annual business goals
- You'll segment personal-audio customers and build community partnerships to grow Sony's premium audio business
- You'll forecast purchase, sales, and inventory needs by channel and coordinate actions that keep stock healthy
- You'll track model-level sell-in and sell-out, adjusting plans and budgets to improve results
What you bring
- You understand how to approach and convert personal-audio customers by segment
- You can forecast and control purchase, sales, and inventory levels across channels
- You can manage P&L, Commercial Investment, and A&P budgets while maintaining forecast accuracy
Who this fits
You'll suit a full-time product marketing role based in Ho Chi Minh, Vietnam, focused on Sony personal audio. You'll work with sales, product expert, training, and marcom teams while owning business and operational KPIs. The listing does not state experience, travel, timezone, visa, or people-management requirements.
From the employer
We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.
The conversation starts here. If this role matches your ambitions and skillset, let's get started with your application. Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities.
KEY RESPONSIBILITIES
1/ Product & Commercial Planning
- Oversee planning & execution for new product Go-To-Market plans, including building & deciding launching milestones, product positioning, level of investment, distribution scale, communication directions for both ATL, BTL, etc.
- Initiate, plan and execute commercial activities to achieve monthly, quarterly, and full year business targets.
2/ Demand Creation/Activation
- Understand target customers for personal audio system by segment to know where and how to approach, convert and win them.
- Liaise with product expert/training & marcom to build strong partnerships with audio/audiophile communities to grow Sony premium audio segment.
3/ Category PSI Management
- In charge of category PSI (purchase/sell/inventory) management & forecasting, including sell-out/sell-in channel inventory day of sales with market assumption and category action (promotion, clearance, channel expansion).
- Work closely with sales team to manage PSI by channel to ensure healthy market inventory.
- Work on commercial/communication activities by channel to push sell-out/sell-in leveraging Commercial Investment budget efficiently.
4/ Operation & KPIs Management
- Monitor weekly sell-out/sell-in by model to have quick responses to the market/timely action plans to improve sellout as well as achieve monthly sell-in plans.
- Manage PSI forecast accurately and efficiently to achieve business & operational KPIs.
- Manage P&L, Commercial Investment, A&P budgets efficiently as well as ensuring high forecast accuracy.
Other operational tasks/KPIs if applicable.
Other tasks as required by the line manager.
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