Manager, Paid Media
At a glance
Mid-level Paid Media role at Sony. New York · full-time · $130,000–$140,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead planning, launch, and refinement of paid campaigns across social, digital video, programmatic, and display
- Turn business goals into audience plans, channel choices, media objectives, and measurable KPIs
- Work with content and social teams to extend creator stories, partnerships, and brand initiatives through paid media
- Manage the paid media agency, challenging its plans, budgets, targeting, and optimization recommendations
- Track pacing, delivery, creative results, and spend, then turn campaign data into optimization actions
What you bring
- At least seven years in paid media, digital marketing, media planning, or a related area
- Hands-on strategy and execution experience across Paid Social, CTV, OLV, programmatic, and other digital channels
- Experience directing media agencies through plans, budgets, performance reviews, and recommendations
- Strong knowledge of audience targeting, segmentation, first-party data, and digital measurement
- Ability to explain media strategy and performance findings clearly to people outside media
Who this fits
This role suits a proactive, self-directed paid media strategist who can own initiatives, form recommendations, and work closely with agencies and internal teams. You’ll need to be hands-on while connecting media, creative, content, audience, and brand strategy. The job follows a hybrid schedule requiring three to four days each week in the New York City office.
From the employer
Sony Corporation of America, located in New York, NY, is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth. To learn more: www.sony.com/en.
Position Summary
Sony Corporation of America (SCA) is seeking a Manager, Paid Media, who will be responsible for leading, developing and executing the paid media program that amplify Sony’s brand, content, and social channels. The person in this role will translate business and marketing objectives into audience-led paid media strategies that effectively reach consumers, and drive engagement.
The Paid Media manager will partner closely with the content and social teams as well as external agency partners to lead audience and integrated paid media strategies to ensure effective campaign execution across platforms.
This is a strategic and hands-on role requiring strong knowledge of the paid media landscape, an understanding of consumer behavior, audience targeting, agency management, and the ability to translate campaign performance and data into actionable insights.
The ideal candidate is a strategic and highly collaborative paid media professional. They are someone who thrives in an environment where they are expected to take ownership of the paid media function and proactively identify opportunities. They understand how audience, content, creativity, culture, and media work together to create meaningful connections with consumers.
This position will be on a Hybrid Schedule with 3-4 days per week in the NYC office.
Responsibilities
- Oversee the planning, activation, and optimization of paid media campaigns across social, digital video, programmatic, display, and other relevant channels.
- Translate business and campaign objectives into clear media objectives, audience strategies, channel recommendations, and KPIs.
- Partner with internal teams to integrate paid media into broader campaign activities.
- Identify opportunities to use paid media to amplify Sony content, creator stories, partnerships, and brand initiatives.
- Lead day-to-day relationships with Sony’s paid media agency, ensuring strategic alignment, strong execution, and accountability.
- Review and challenge agency media plans, recommendations, audience strategies, and optimization approaches.
- Monitor campaign pacing, performance, audience delivery, creative performance, and budget allocation.
- Identify opportunities to optimize campaigns based on performance, audience behavior, creative effectiveness, and business priorities.
- Ensure campaigns are executed accurately, efficiently, and in accordance with approved strategy and budgets.
- Develop and maintain a test-and-learn agenda across audiences, creative, channels, formats, and media strategies, translating learnings into actionable recommendations
- Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above
Qualifications
- 7+ years of experience in paid media, digital marketing, media planning, or a related field.
- Strong understanding of paid media strategy, planning, activation, optimization, and measurement across digital channels.
- Experience developing and executing paid media strategies across Paid Social, CTV,OLV, programmatic, and other digital media channels
- Experience managing media agency relationships, including reviewing media plans, budgets, performance, and recommendations.
- Strong understanding of audience strategy, targeting, segmentation, first-party data, and digital media measurement.
- Demonstrated ability to analyze campaign performance and translate data into actionable insights.
- Experience overseeing media investment and working with agency partners to optimize budget allocation across channels, audiences, creative, and campaigns to maximize impact.
- Strong understanding of the relationship between media, creative, content, audience, and brand strategy.
- Highly proactive and self-directed, with the ability to identify opportunities, anticipate needs, and take ownership of initiatives with minimal direction.
- A strategic thinker who brings a point of view and proactively develops recommendations
- Strong communication and presentation skills, with the ability to translate media strategies and performance insights for non-media audiences.
We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology.”
Benefits:
SCA offers benefits-eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family’s physical, emotional, and financial well-being.
What we offer you:
- Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)
- Employee assistance plan and comprehensive behavioral health benefits
- Fertility benefits, including, surrogacy, and adoption assistance programs
- Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children
- Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance
- Short-term & long-term disability plans
- Up to 12 weeks of paid parental and caregiver leave
- 401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting
- Education assistance and student loan programs
Other Programs:
- Flexible Work Arrangements, hybrid work schedules
- Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs)
- Referral bonuses (subject to eligibility)
- Matching gift program
- A wide variety of employee business resource groups (EBRGs)
- Special discounts on Sony products, offered exclusively to Sony employees
- Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions)
The anticipated annual base salary for this position is $130,000 to $140,000. In addition to the annual base salary, this role has an annual bonus target of 13%. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
All qualified applicants will receive consideration for employment without regard to any basis protected by applicable federal, state, or local law, ordinance, or regulation.
Disability Accommodation for Applicants to Sony Corporation of America
Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at careers@sonyusa.com or by mail to: Sony Corporation of America, People Experience Department, 25 Madison Avenue, New York, NY 10010. Please indicate the position you are applying for.
We are aware that unauthorized individuals or organizations may attempt to solicit personal information or payments from job applicants by impersonating our company through fraudulent job postings. We take these matters seriously but cannot control third-party websites. To protect your personal information, please verify that any job posting you respond to also appears on our official Careers page: www.sonyjobs.com. Please also be advised that we never request personal identifying information (such as Social Security numbers, bank details, or copies of identification documents) during the initial stages of our application process. If you have any doubts about the authenticity of a job posting or communication, please contact careers@sonyusa.com before submitting any information.
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