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Director Finance Marketing & Business Performance EMEALA

Sonova sonova.com Open · verified Oct 25, 2026
Warszawa Director General Marketing

At a glance

Director-level General Marketing role at Sonova. Warszawa.

Pay not stated General Marketing salary

RoleGeneral Marketing
SeniorityDirector
LocationWarszawa
PostedOct 23, 2026 · 2d ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Set the regional financial direction for Marketing and Sales Excellence, linking commercial plans with investment choices and profit goals
  • Run budgeting, forecasting and medium-term plans, testing country assumptions and building a consolidated regional outlook
  • Improve returns from advertising and promotion spend by tightening financial oversight and refining channel and media allocation
  • Build sales and marketing funnel forecasts and scenarios to surface performance, risks and future funding needs
  • Advise senior leaders on business cases, growth options, pricing and product portfolios, while improving reporting through automation and AI tools

What you bring

  • A master’s in business administration, finance or a related subject, or an equivalent credential such as CPA
  • Eight to ten years of progressive finance management experience, including work in commercial finance, consulting or business partnering
  • Fluency in English and strong capability with Microsoft Office and AI or LLM-enabled tools
  • Experience with financial planning, forecasting, scenario modelling, investment assessment and business case development

Who this fits

This director-level regional role suits an experienced finance partner who can turn complex analysis into commercial recommendations and influence senior stakeholders. You’ll work across Finance, Marketing and Sales in an international matrix, with travel of about twenty percent, mainly within EMEA. The role offers a flexible hybrid working model.

From the employer

As Director Finance, Marketing & Sales Excellence EMEALA, you will be a strategic finance partner helping to shape how we invest, grow, and improve commercial performance across the region. Working at the intersection of Finance, Marketing and Sales, you will turn financial and commercial data into forward-looking insights that enable better decisions, stronger performance, and more effective investment.
With approximately CHF 200 million in annual advertising and promotion investment across the region, this role offers significant scope to influence how resources are deployed to drive profitable growth. In return for your financial expertise, commercial curiosity, and ability to challenge and influence senior stakeholders, you’ll have the opportunity to partner with regional leadership, shape key commercial decisions and help transform Finance into an increasingly proactive, insight-led business partner.


More about the role

  • Shape the financial strategy for Marketing and Sales Excellence across EMEALA, connecting commercial priorities, financial goals, and investment decisions to drive sustainable, profitable growth.
  • Lead budgeting, forecasting and medium-term planning for Marketing and Sales Excellence, challenging underlying assumptions and translating country and market plans into a robust regional view.
  • Drive greater effectiveness from approximately CHF 200 million in annual advertising and promotion investment, strengthening financial governance and optimizing channel and media mix to improve return on advertising spend (ROAS).
  • Develop forward-looking forecasting, scenario-planning and predictive capabilities across the sales and marketing funnel, providing greater visibility of performance, opportunities, risks, and future investment needs.
  • Act as a strategic finance partner to senior regional leaders and operating units, developing business cases, evaluating growth opportunities, and providing actionable insights that improve commercial and financial decision-making.
  • Lead the financial perspective on product and portfolio offerings and pricing, combining financial insight with competitor and consumer considerations to identify opportunities to maximize revenue and profitability.
  • Drive automation and continuous improvement across Marketing and Sales Excellence reporting, forecasting, and insight generation, leveraging digital and AI-enabled tools to improve speed, quality, and effectiveness.


More about you


What you’ll need:

  • A master’s degree in business administration, Finance or a related discipline, or an equivalent professional qualification such as CPA.
  • 8-10 years of progressive financial management experience, ideally gained through a combination of consulting, commercial finance, business partnering or other fast-moving, international environments.
  • Highly developed finance, business controlling and analytical capabilities, with the ability to move beyond the numbers and translate complex analysis into clear commercial insights and recommendations.
  • Strong commercial and strategic thinking, with experience in financial planning, forecasting, scenario modelling, investment evaluation, performance management, and business case development.
  • The credibility and communication skills to partner with and influence senior leaders across Finance, Marketing, Sales, and other functions in an international, matrix organization.
  • A proactive, results-oriented approach, with the ability to challenge constructively, drive change and remain effective when working with complexity, ambiguity, and competing priorities.
  • Fluency in English and strong digital capabilities, including Microsoft Office, combined with the ability to effectively adopt AI and LLM-enabled tools in your daily work.

It would be great if you also bring:

  • B2C or retail experience, particularly within a multi-market or international organization.
  • Previous experience within consulting or in a strategic commercial finance business partnering role.
  • Education or professional development in Commercial or Sales.
  • Experience working with SAP BW/BO, COGNOS or related business intelligence and financial planning platforms.
  • Hands-on experience using Microsoft Copilot or other AI-enabled productivity tools to improve financial analysis, forecasting, reporting, or insight generation.


As a regional leader, you’ll spend time connecting with teams and stakeholders across EMEALA. You should expect to travel approximately 20% of the time, predominantly within the EMEA region.


More about what we offer


As one of the world's leading hearing care providers headquartered in Switzerland, we're committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.


For this vacancy only direct applications will be considered. We invite candidates to submit their CV in English.

Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

General Marketing

Find me work

By the team behind growthroles.

Find me work
Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.